INTERNET MARKETING FOR CONCRETE CONTRACTORS

In the world today, it’s mandatory to implement internet marketing for your business. This is because most people spend more hours of their day online. They will check their emails, go through their social media, look through search engines and find websites that might help.

Most customers will look for something online and then make the purchasing decision. More than 40% of customers will search for something online, and 26% of customers shop online weekly. On the other hand, social media ads and pages have a turnout of 8%. So you can take advantage of internet marketing and add it to grow the number of your existing customers.

SEO is an excellent behind-the-scenes feature that will help drive traffic to your website and convert visitors to clients. The strategy includes web design, blog writing, analytics, lead generation, and web development. This will make your concrete coating business rank on the first page of the search engine results page.

Using search engine optimization for your concrete coating company will help potential leads who can’t receive your emails or are outside your reach to find your website and reach out through the contact you have issued, like an email address or phone number.

Here are the benefits of SEO:

• Add website traffic: When your site is well optimized for search engines, meaning your site gets more traffic while increasing brand awareness.
• More customers: SEO comes with optimization of the site and targeted keywords; thus, the customer will find you easily and add relevant traffic to your site.
• Better reputation: When your site ranks higher on the search engine on the first page, it builds credibility.
• Higher ROI: A well-performing site makes it easier to market, and it becomes a wise investment.

Search Engine Optimization (SEO) is available as on-page and off-page. On-page SEO helps with optimizing the content quality of your web page by using HTML tags, relevant primary and long-tail keywords, and internal linking. On the other hand, off-page SEO involves pointing other sites to the page you’re optimizing on your website. It involves the use of backlinks and other important tools such as Ahrefs, Majestic, Google Search Console, and more. These actions outside your website can impact its rankings within search engine results pages (SERPs). Together with on-page SEO, these tools are meant to boost your site’s ranking.

Additionally, you can optimize your website for off-site ranking factors by improving search engine and user perception. You can do this by improving your site’s authority, relevance, and trustworthiness. You can accomplish this by referring to other reputable places on the internet, including pages, sites, and influential people linking to or promoting your website.

Having a well-designed website will help retain old customers and bring new ones on board. To win bids, you need a well-developed website. You need a professional to do it to be at the top of the competition.

Having a website is not enough; that is why you should build on the design and development, using the recent trends, and you will reap these benefits.

• Increased revenue: A strategically designed site will attract more potential customers and help convert them into prospects. This will boost revenue in your concrete contractor field. That’s why it’s advisable to invest in professionals.
• Credibility: If you want to be on top of your competitors, you need an excellent site. Incorporate the latest trends, designs, and marketing copy that leads your visitors toward a call to action.
• Create a great first impression: Amateur websites compromise your credibility with site visitors. Hire a professional designer and design a site that creates an impeccable first impression.
• For better search engine rankings: A poorly done website will also perform poorly in search engine rankings. Invest in your development and design to stay on top of the search engines.
• Minimize bounce rate: A well-developed site will likely attract visitors who will go deeper. They will check the home page and go deeper and explore what your business deals with and may become a client.

Email marketing is another superb way to shine in internet marketing. It’s more effective when compared to other marketing strategies. It’s a straightforward way to promote your brand and communicate with your prospects. For example, for every $1 you use on email marketing, it returns $42.

There are email marketing strategies you should follow to get the results you expect:

Personalize Your Messages

You don’t have to send the same message to every customer but personalize them. Always use the customers’ data to personalize the emails. For example, instead of addressing the person, dear madam/sir, you should address the client using their name, like Dear Mary.

After using a personalized name, you can also use a reply email. Some people use [email protected], which makes it a dead end of communication between you and your clients; instead, use real reply email to make your email look more personal.

You should also use a real email signature Since you want your customers to reply using a real reply email address. In your email, you can provide your contact details in the email signature. This will help your customers connect with you online, building relationships and trust.

Automate Email Campaigns When There’s a Need

These trigger-based emails are sent to the prospects based on their behavior. The most common trigger emails include transactional emails like a receipt or conformational email and welcome and thank you emails. Although trigger emails may not look, they have an open rate of about 49%, which is way higher than traditional emails.

These emails are 497% more effective than other methods of email marketing, like batch and blast emails. Although most people don’t use it, trigger emails can add up to 20% of your marketing revenue. They are so powerful because of the context, for example, of a trigger email. You are buying a dress online and suddenly cancel the purchase process. Then one hour later, you check your email and find an email from the boutique offering a quick link back and a 10% discount. Most likely, this time, you will purchase the dress.

Sending Mobile-Friendly Emails

Sending mobile-friendly emails will make it easier for your prospect to see your mail quicker because they scroll through their phone every time, and once the email is sent to them, they get a notification on their mobile phones. This is one way to boost your marketing strategies and eventually improve your revenue. According to research studies done on the analysis of mobile-friendly emails, they generate four times more clicks than desktop e-mails. That translates to an increase of 0.4% of the average revenue.

Here’s a Tip for Creating Mobile-Friendly Emails

Keep the heading short, interesting and direct so that the reader may know what your mail is all about. Use responsive email design and make the call to action big and obvious, such as FREESHIP, to offer free shipping.