EPOXY FLOORING LEADS
GET MORE CONCRETE COATINGS & EPOXY FLOORING LEADS
Epoxy flooring is a type of artificial resin floor system that is placed on top of concrete substrates as a form of defense and beautification. It is probably the most widely known resin floor technology as a result of its good mechanical and chemical resistance properties. Epoxy floors can also be customized into a wide range of colors, patterns, styles, effects, and decorative options.
Concrete coatings contractors from all over the country reach out to us to enhance their visibility and find new qualified leads. At Floor Coating Marketing, our focus is to help you build an effective strategy to get more epoxy flooring leads for your business. Our expertise lies in building listings, content, lead magnets, optimized website pages, posts, ads, and public relations. We thrive by leveraging marketing tactics to offer consistent, long-term growth for our floor contractors.
WHY IS LEAD GENERATION MARKETING IMPORTANT FOR FLOOR COATING CONTRACTORS?
As a floor coating contractor, you know that generating leads is essential to growing your business. But what you may not realize is that lead generation marketing is just as important.
Lead generation marketing helps you to find and qualify potential customers and then convert them into leads. It’s a vital part of any successful marketing strategy, and it’s something that you should be doing on a regular basis. Lead generation marketing helps you build a database of prospects, qualify and convert them into your customers, measure your marketing efforts, and boost your marketing ROI.
We at FCM understand how important lead generation is to your floor coating business, and that’s why we’ve built a 100% effective process to help you get the leads that add to your revenue.
ADVANCED SEO FOR CONCRETE COATING CONTRACTORS, FRANCHISES AND YOUR FRANCHISEES
Let’s be honest, you only care about results so we don’t usually get into the technical details. However, if you’re interested in learning about our AI technology and how we use machine learning to get deeper insights into our SEO campaigns in order to provide you the best results, maxinum performance and more web traffic, then watch this video.
HOW DO WE HELP YOU GET MORE CONCRETE COATINGS & EPOXY FLOORING LEADS?
At Floor Coating Marketing, we follow a 9-step process that has helped our floor coating contractors get qualified leads and drive business growth.
1. Map Out the Ideal Flooring Customer Avatar
We start by understanding your target market and audience. Who are the individuals or organizations that will be interested in your services? Where do they live? What type of vehicles do they drive? How big is their property? Are they single? Do they have pools? At Floor Coating Marketing, we call it avatar creation.
2. Organize Your Strategy
Based on our findings, we then start developing marketing strategies that will reach your avatars. Many epoxy flooring contractors go to Facebook groups and ask their colleagues for feedback but make poor decisions on lead generation because they lack strategy. The epoxy floor marketing experts at Floor Coating Marketing have the best working inbound epoxy flooring lead generation that gets quality flooring leads.
3. Build Local Listings
We place your business name, address, and phone number (NAP) in local business directories to achieve more local search results. We ensure that all the information is accurately placed in Google My Business, Better Business Bureau, Bing Places, YellowPages, Yelp, and WhitePages. We use Google Maps and MapQuest to display your listing based on location results. We also list your business information on the niche and paid listings along with Facebook and LinkedIn. Platforms like Angi, Home Advisor, Networx, and The Blue Book are also used to list your company according to industry and type of work.
4. Write Localized Content
We build localized quality content to boost the chances for your business to be shown in the “Local Pack” of Google results. These are listings that are the first organic search results below the top of the page ads. We ensure that your homepage includes a summary of each product you offer. Our blog posts contain a minimum of 800 words to drive a longer session time. Our experts ensure that the content is fresh and unique so that your floor coating business stands out from the rest.
5. Use Lead Magnets
A lead magnet offers something to a visitor in exchange for his email. Once we have their email addresses, we create targeted campaigns that can build a relationship with them that can turn them into customers. Our email campaigns are targeted at addressing questions, concerns, and other information that can take them through the buying process.
6. Display Advertising
When it comes to advertising, we make sure that your campaigns are targeting the right people with the right creative and messaging. This translates to a lower cost per click on your ad, too. Display ads can only work well on mid and bottom-of-funnel ads. We leverage retargeting ads to make the most out of your advertising spending.
7. Expand Reach With YouTube
YouTube’s search engine is mostly “How To’s”. We use this opportunity to attract your prospects and build their interests. Videos are lively and charming, which is why we ensure well-produced videos of your projects to offer personalized content.
8. Social Media Posts
A social post with good writing, valuable information, and colorful design can dramatically increase your awareness. We use this as a moment to express the value of your business. We focus on describing a goal of a project and its solution. Images showing a process attract viewers, and we make sure that your social media has enough of those.
9. Public Relations
Getting your services to the media can have a dramatic payoff. Publicity involves a bit of time, but at Floor Coating Marketing, we know all the shortcuts so that you can immediately submit your story to a reporter. Our PR strategies help you do something great for the community and then get picked up by media outlets. Local news love stories that affect the local community, and getting covered strengthens your local search results. News websites post stories and link to your site, which in turn increase your Domain Authority. We also help you gain speaker opportunities for groups and associations and ask for their websites so we can link to your site. This backlink from reputable organizations significantly improves your search engine results rankings.
Get in touch today to know more about our lead generation services and how they can help you take your floor coating business to the next level.
HOW DO WE GET STARTED?
WE START WITH A DISCOVERY CALL TO LEARN ABOUT YOUR BUSINESS, YOUR GOALS, AND YOUR CHALLENGES.
We put together a custom plan that’s tailored to your specific needs.
Once we have a plan in place, we’ll start working on your campaign.
We’ll track your progress and report back to you on a regular basis.