FLOOR COATING MARKETING PROGRAM OVERVIEW
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Floor Coating Marketing offers a proven way to market your concrete coating company to maximize profits. We deliver a comprehensive marketing program that covers all aspects of floor coating marketing, from Website Development and SEO to lead generation and social media.
Our turn-key marketing system helps you get more leads, book more estimates and sell more floor coating contracts every month. Let our marketing fuel your business so you can scale with new crews and less stress.
FOR Concrete Coating Contractors BY Concrete Coating Contractors!
AS BOTH MARKETING PROFESSIONALS AND CONCRETE COATING CONTRACTORS, WE CAN LEARN MORE ABOUT YOUR BUSINESS AND ACTUALLY UNDERSTAND YOUR CHALLENGES AND PROVIDE SOLUTIONS THAT WORK!
What Fuels FCM?
Welcome to Floor Coating Marketing! We’re not your average company – we’re owned by DIGITTO Media, a big player in marketing for over a decade. But here’s the kicker: we’re also career concrete coating contractors and marketing experts.
We don’t just talk about it, we’re literally all about it and in the field managing concrete coating projects and crafting killer coating campaigns. When you partner with Floor Coating Marketing, you’re not just getting a company – you’re getting experienced marketing gurus and skilled contractors who know the ins and outs of your industry – our industry! We’ve been there, done that, and still nail it in the decorative concrete coating scene – one of the hottest sectors in the U.S.
But hey, our journey isn’t just about business. It’s about empowerment and excitement. We’re here to share our story to inspire you. Because with the right partner and a clear direction, turning your dreams into reality isn’t just doable – it’s crazy fun!
Short-term lead generation works, but it will only get you so far....
To dominate your market, you need a long-term marketing strategy that will bring you new leads and customers, week after week, month after month. That’s where Floor Coating Marketing comes in. We have the experience and the know-how to get your phone ringing off the hook with qualified leads.
Pay-Per-Lead services like Home Advisor just don’t cut it. Relying on them will only lead to a race to the bottom where everyone pays for the lead. You need a better solution that will put your business in front of people who are looking for your services. Floor Coating Marketing has a proven system that helps concrete coating businesses get more work and grow their businesses.
A PROVEN MARKETING PROGRAM FOR YOUR FLOOR COATING BUSINESS
OUR SERVICES
WEBSITE DEVELOPMENT
A website is the foundation of your online presence and digital marketing efforts. It is the first impression that potential customers will have of your business. We will work with you to develop a website that is optimized for lead generation and designed to convert visitors into customers.
PPC ADVERTISING
PPC is a form of advertising where you pay to have your ad shown at the top of the page on search engines (like Google). This is an effective way to get your business in front of people who are already searching for your services.
We will manage your PPC campaign from start to finish, including keyword research, ad copywriting, and bid management.
SOCIAL MEDIA MARKETING
Social media is a powerful marketing tool that can help you reach a wider audience, generate leads, and build relationships with potential and existing customers.
We will create and manage social media accounts for your business and develop a strategic social media marketing plan designed to achieve your specific marketing goals.
REPUTATION MANAGEMENT
Your online reputation is crucial to the success of your business. A bad review can damage your business and be very difficult to recover from. We will monitor your online reputation and take proactive steps to ensure that your business has a positive image.
SEARCH ENGINE OPTIMIZATION (SEO)
SEO is the process of optimizing your website to rank higher in search engines, like Google and Bing. This will help you to get more website visitors and, ultimately, more leads and customers. Our team will run keyword research to identify the best keywords for your business, and then we will optimize your website content and structure to rank for those keywords. Better yet, we will build high-quality backlinks to your website to further improve your SEO. Simply put, we build your businesses authority and reputation in search engines so you become an industry leader.
LEAD GENERATION
Generating leads is the most important part of any marketing campaign. Without leads, you will have no customers.
We will generate leads for your business through a variety of channels, including pay-per-click (PPC) advertising, search engine optimization (SEO), and social media marketing.
EMAIL MARKETING
Email marketing is a great way to stay in touch with your customers and keep them up-to-date on what is happening with your business.
We will create and send email newsletters, special offers, and other promotional material on your behalf.
CONTENT MARKETING
Content marketing is a form of marketing that involves creating and distributing high-quality content to attract and retain customers. We will work with you to create compelling content that is designed to engage and convert your target audience.
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CUSTOMER FAQ'S
FREQUENTLY ASKED QUESTIONS
How can SEO marketing benefit floor coating businesses?
SEO marketing for floor coating businesses can significantly improve online visibility and organic traffic. By optimizing your website with relevant keywords, creating valuable content, and building high-quality backlinks, you can rank higher in search engine results and attract more potential customers to your website.
What are the advantages of PPC advertising for floor coating companies?
PPC advertising allows floor coating companies to display targeted ads to potential customers actively searching for floor coating services. With PPC, you pay only when someone clicks on your ad, making it a cost-effective way to generate leads, increase website traffic, and expand your customer base.
How can automation solutions benefit floor coating businesses?
Automation solutions streamline and optimize various aspects of floor coating businesses, such as lead generation, scheduling, invoicing, and customer relationship management. By automating repetitive tasks, you can save time, reduce errors, enhance customer satisfaction, and improve overall operational efficiency.
What strategies do you implement in SEO marketing for floor coating services?
Our SEO marketing strategies for floor coating services include comprehensive keyword research, on-page optimization, content creation and optimization, link building, and continuous monitoring and analysis. These strategies work together to improve your website’s search engine rankings and increase organic traffic.
How do you ensure effective PPC campaigns for floor coating businesses?
We develop effective PPC campaigns for floor coating businesses by conducting thorough keyword research, creating compelling ad copy, optimizing landing pages, monitoring campaign performance, and continuously optimizing and refining the campaigns to maximize conversions and ROI.
Can you recommend any specific automation tools or software for floor coating businesses?
When you start a campaign with us, Floor Coating Marketing gives you FREE access to our CRM, Sales, Communication, reputation management, maketing automation platform! You get 25+ free tools and we have a system that already works!
How long does it typically take to see results from SEO marketing and PPC advertising efforts?
The timeline for seeing results from SEO marketing and PPC advertising efforts varies depending on factors such as the competitiveness of the market, the quality of your website and content, and the budget allocated to PPC campaigns. Generally, SEO results may take several months to show significant improvements, while PPC campaigns can yield immediate visibility and leads while your SEO campaign matures.
Do you specialize in marketing for specific floor coating niches or industries?
Yes, our parent company opened our Floor Coating Marketing division to focus on your industry specifically. We specialize in marketing for various floor coating niches and industries, including commercial and industrial sectors such as manufacturing facilities, warehouses, automotive showrooms, healthcare facilities, retail spaces, and residential floor coatings. Our expertise allows us to tailor marketing strategies to meet the specific needs of different sectors.
How can your floor coating marketing agency help optimize our online presence and generate leads?
Our floor coating marketing agency can optimize your online presence through effective SEO strategies, targeted PPC campaigns, and the implementation of automation solutions. By increasing your visibility in search results, driving qualified traffic to your website, and automating key processes, we aim to generate leads, improve conversions, and ultimately grow your business.
How can I contact you?
If you have a campaign running, your campaign includes direct support, but you will have plenty of ways to get a hold of us.
Why should I choose Floor Coating Marketing?
We have been a marketing service provider for over a decade and have helped a vast number of businesses scale their business and rank higher for their niche in search engines. We provide excellent 24/7 customer support and have the experience and know-how to help you take your concrete coating business to the next level. Our company offers affordable and effective plans which naturally helps our clients get more ROI.
Our company has created a remarkable infrastructure to streamline our processes and support business model. These efficiencies allow to maximize our resources to not only offer our affordable and effective marketing solutions, but also exceed your expectations when it comes to communication and efficiency.
What is the usual turn-around time specifically for the SEO part of your marketing program?
The turn-around time is 3 visible results and 6 months for more significant results. Some results may appear within 30-days, but SEO is a long-term solution and provides the best ROI overtime. Our marketing program includes PPC Ad Management services to generate leads within the first 7 days. Running a PPC campaign in parallel with your SEO campaign will accelerate traffic to your website now while the SEO campaign matures.
How is the quality of your SEO monitored?
Attention to detail makes a world of difference between success and penalty, and budget maximized vs budget burned. Our work is completed manually, and with intelligent analysis. Although we incorporate marketing automation where it’s needed, we do not use software to automate what needs to be natural in the eyes of Google.
All of your marketing content we write is created by real marketing copywriters so it’s natural for Google, opposed to being spun-up with auto content generation tools. Google is smart and it can tell a difference between content that is automated and content that is naturally written and promoted. This is why cheap marketing services will leave you in the dust or get your website penalized by Google. Although our floor coating marketing programs are affordable, they come at a higher-cost in order to bring you the highest quality possible.
Can I start a marketing campaign with you if my business is located in Australia?
Yes, we absolutely can. In fact, we can run campaigns in any country as long as the content is in English. If the content is in English, we can rank for your keywords for the SEO Campaign, as well as maximize your paid-advertising campaign – Both of these campaigns, and more are included in the program.
What kinds of software does your company use for SEO?
Our company builds proprietary analytics software for our team to use internally. We also utilize all major analytics software including but not limited to, SEMrush, MOZ, and Ahref. We don’t use software to build links, so you don’t have to worry about artificial links penalizing your concrete coating website! This is commonly found with cheap SEO services.
Will your floor coating marketing plans work for new websites who want to rank better in Google too?
Yes, our campaign plans will work for new websites. We will always adjust our strategies for new sites. If you are currently running an active SEO campaign and you’re not happy with your current provider, we will help you transfer your campaign seamlessly and successfully. Book a call with us today and we would be more than happy to discuss it.
Will I get a link report for the SEO portion of your marketing program?
Yes. You will receive a full link report showing all links that were placed, with a ranking report of your keywords and you will have access to your very own Floor Coating Marketing Dashboard where all of your reports are uploaded and can be conveniently downloaded. Your FCM dashboard will also allow you to review campaign performance, keyword ranking, additional insights and track our monthly marketing activity. We provide a full experience and 100% transparency.
How long do you think it can take to reach page 1?
This depends on many factors such as your websites current ranking in search engines, the keywords you choose and the competition associated with those keyword choices, etc. Our team will help you through the keyword phase so you we get your heading in the best directions. We will provide you a list of keywords that will provide your business with plenty of opportunity.
I’m familiar with SEO, so do the links stick for a long time?
Yes, our links are sticky and will be permanent.
Will the links you build for my business be high quality?
Yes, all of our links are high quality links are built manually. We only offer white hat SEO services, meaning everything we do is ethical. We do not build artificial links. Moreover, our Floor Coating Marketing campaigns include competitive link building too!
Do you ensure diversification for the anchor text if I choose you guys to market my epoxy coating site?
Yes, great question. Our AI technology allows us to track anchor text for your epoxy coating company website, and we have over 10 anchor types that we can utilize for the campaigns.
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