PROTECT YOUR CONCRETE FLOOR COATING BUSINESS
If you’re a business owner, you know that your reputation is everything. One bad review can negatively impact your reputation, which can cost you, customers. This is especially true for sensitive niches like the concrete floor coating industry, where potential customers emphasize working with trustworthy individuals with sound reputations.
This is where reputation management comes in. Reputation management is the process of actively monitoring your online presence and managing it to ensure that you’re putting your best foot forward. This can include everything from responding to customer reviews to suppressing negative search results.
The good news is that there are several ways you can proactively manage your online reputation and protect your concrete floor coating business.
TAKE CONTROL OF YOUR ONLINE REPUTATION
CLAIM YOUR GOOGLE MY BUSINESS LISTING
If you haven’t already, create and claim your Google My Business listing for your concrete floor coating business. This will allow you to control the information that appears in search results when someone looks up your business.
Furthermore, keep your NAP (name, address, and phone number) consistent across all listings (including your website), as this can help improve your local SEO.
ENCOURAGE CUSTOMER REVIEWS
Positive customer reviews are one of the best ways to boost your online reputation. When potential customers see that others have had a positive experience working with you, they’ll be more likely to do business with you as well.
There are a few different ways you can encourage customer reviews. One is simply to ask customers for feedback after using your services. You can also include links to review sites on your website or in your email signature. And, if you have happy customers willing to leave a review on their own, be sure to thank them!
RESPOND TO ALL REVIEWS
It’s important to respond to all reviews, both positive and negative. Concrete floor coating is a sensitive industry, and you’re bound to get a negative review sooner or later. Thank customers for their positive reviews and let them know you appreciate their feedback.
For negative reviews, take the time to address the customer’s concerns and try to resolve the issue. Don’t get defensive or argue with the customer—this will only worsen things.
MONITOR YOUR ONLINE PRESENCE
The best way to manage your online reputation is to be proactive about it. This means monitoring what’s being said about you online and taking steps to address any negative information. One way to do this is to set up Google Alerts for your business name and key employees. This will notify you whenever your business is mentioned online, so you can take quick action if necessary.
Another way to stay on top of your online reputation is to use a tool like Reputation.com or Brandwatch. These platforms can help you track what’s being said about you online and take action to improve your reputation.
SUPPRESS NEGATIVE SEARCH RESULTS
If you have negative information appearing in search results, you can take steps to suppress it. This can be done by creating new content that pushes the negative results down in search rankings. This can include adding new pages to your website, writing blog posts, or creating social media profiles.
You can also contact the site owner directly and ask them to remove the information. Sometimes, they may be willing to do this if you provide evidence that the information is inaccurate or false.
However, if the site owner refuses to take down false negative information about your business, focus on creating a host of other positive information about your business that will eventually push the negative results down in search results.
MANAGE YOUR SOCIAL MEDIA PROFILES
Your social media profiles are another important part of your online presence. Nowadays, most potential customers search for your Instagram or Facebook handle before going to your website to learn about your business.
So ensure you regularly post relevant and interesting content, as this can help improve your reputation. You should also monitor your social media accounts for any negative comments and take steps to address them.
GET LISTED IN LOCAL DIRECTORIES
Local directories are another great way to improve your online visibility and reputation. Ensure you claim your listing in directories like Google My Business, Yelp, and Angie’s List. This will allow you to control the information that appears about your business and make it easier for potential customers to find you.
HAVE A PLAN FOR DEALING WITH CRISES
No matter how well you manage your online reputation, there’s always a chance that something could go wrong. That’s why it’s important to have a plan to deal with the crisis.
This plan should include steps for quickly identifying and responding to problems. It should also identify key employees who will be responsible for managing the crisis. By having a plan in place, you’ll be able to quickly and effectively handle any problems that arise.
THE BEST WAY TO MANAGE THE REPUTATION OF YOUR CONCRETE FLOOR COATING COMPANY
If you’re struggling to manage your online reputation on your own, you may want to consider working with us to help you manage the reputation of your concrete coating business. At Floor Coating Marketing, we know the importance of having and maintaining a positive and sound online reputation for your business.
We know that running your business and interacting with clients is a tedious task already, so we take steps to help you monitor your online presence and improve your reputation. We also have the tools and resources to address negative reviews, and our team is adept at suppressing negative search results.
Additionally, we provide local directory management and social media marketing services to help you improve your online visibility and reputation, allowing you to focus on running your concrete floor coating business.
For more information about our services, please don’t hesitate to contact us. We would be more than happy to discuss how we can help you manage the reputation of your business. Your journey to a sound online reputation starts with a discovery call from us. Contact us today!
HOW DO WE GET STARTED?
WE START WITH A DISCOVERY CALL TO LEARN ABOUT YOUR BUSINESS, YOUR GOALS, AND YOUR CHALLENGES.
We put together a custom plan that’s tailored to your specific needs.
Once we have a plan in place, we’ll start working on your campaign.
We’ll track your progress and report back to you on a regular basis.