INTERNET MARKETING FOR CONCRETE CONTRACTORS
CONCRETE MARKETING SERVICES
The concrete contractor market is a competitive industry that needs serious winning when it comes to bidding for residential or commercial projects. You must implement a top-notch internet marketing campaign to keep up with the industry competition.
Take advantage of the fact that there are different approaches to internet marketing campaigns that will reap success. Stand out from the rest of the concrete contractors and have time to build an online presence that will make you more reachable and generate more revenue.
However, there are many ways to market your company as a contractor, although not all channels will bring success equally.
Stick around and learn excellent tips for using internet marketing to elevate your concrete coating business.
WHAT IS INTERNET MARKETING?
Internet marketing is a term referring to when you sell your products online. You can use different methods to sell your services, like web content, social media, email marketing, sponsorship, online ads, etc. The business market strategy you will use mostly depends on your product type and your target customers.
Whether a start-up or an established concrete coating company, you can use different online platforms to communicate with your prospects and create extensive marketing that will help your clients and prospects easily find your business.
WHY DOES YOUR CONCRETE COATING COMPANY NEED INTERNET MARKETING?
In the world today, it’s mandatory to implement internet marketing for your business. This is because most people spend more hours of their day online. They will check their emails, go through their social media, look through search engines and find websites that might help.
Most customers will look for something online and then make the purchasing decision. More than 40% of customers will search for something online, and 26% of customers shop online weekly. On the other hand, social media ads and pages have a turnout of 8%. So you can take advantage of internet marketing and add it to grow the number of your existing customers.
INTERNET MARKETING STRATEGIES YOU CAN USE FOR YOUR COMPANY
Internet marketing is more than the marketing and advertising of the past. It’s better than investing in billboards, TV commercials, newspapers, and magazines. With the help of search engine optimization (SEO) and online marketing strategy, you will be able to attract the attention of your prospects.
SEO is an excellent behind-the-scenes feature that will help drive traffic to your website and convert visitors to clients. The strategy includes web design, blog writing, analytics, lead generation, and web development. This will make your concrete coating business rank on the first page of the search engine results page.
Using search engine optimization for your concrete coating company will help potential leads who can’t receive your emails or are outside your reach to find your website and reach out through the contact you have issued, like an email address or phone number.
Here are the benefits of SEO:
Add website traffic: When your site is well optimized for search engines, meaning your site gets more traffic while increasing brand awareness.
More customers: SEO comes with optimization of the site and targeted keywords; thus, the customer will find you easily and add relevant traffic to your site.
Better reputation: When your site ranks higher on the search engine on the first page, it builds credibility.
Higher ROI: A well-performing site makes it easier to market, and it becomes a wise investment.
Search Engine Optimization (SEO) is available as on-page and off-page. On-page SEO helps with optimizing the content quality of your web page by using HTML tags, relevant primary and long-tail keywords, and internal linking. On the other hand, off-page SEO involves pointing other sites to the page you’re optimizing on your website. It involves the use of backlinks and other important tools such as Ahrefs, Majestic, Google Search Console, and more. These actions outside your website can impact its rankings within search engine results pages (SERPs). Together with on-page SEO, these tools are meant to boost your site’s ranking.
Additionally, you can optimize your website for off-site ranking factors by improving search engine and user perception. You can do this by improving your site’s authority, relevance, and trustworthiness. You can accomplish this by referring to other reputable places on the internet, including pages, sites, and influential people linking to or promoting your website.
Pay-per-click Advertising (PPC)
PPC advertising is a mode of advertising that sets you as a concrete contractor in the eyes of your potential client. In PPC, you will only pay when a viewer clicks your ad. This will help you save money compared to other advertising methods because you only pay for what has been used. You will pay only for targeted visits to your landing page.
Pay-per-click comes in all shapes and sizes; it can be texts, videos, images, or all combined. These ads can appear anywhere from search engines, social media platforms, websites, etc.
The most popular type of PPC is search engine advertising. It allows you to advertise to bid placements in links sponsored by the search engine. Before deciding to choose PPC advertising, you should follow these steps.
Choose the campaign based on your concrete coating business.
Set your target (devices, audience, location, and schedule).
Plan your budget and the campaign advertising strategy and campaign period.
Input your landing page or site.
Build your PPC ad.
Web Design and Development
Having a well-designed website will help retain old customers and bring new ones on board. To win bids, you need a well-developed website. You need a professional to do it to be at the top of the competition.
Having a website is not enough; that is why you should build on the design and development, using the recent trends, and you will reap these benefits.
Increased revenue: A strategically designed site will attract more potential customers and help convert them into prospects. This will boost revenue in your concrete contractor field. That’s why it’s advisable to invest in professionals.
Credibility: If you want to be on top of your competitors, you need an excellent site. Incorporate the latest trends, designs, and marketing copy that leads your visitors toward a call to action.
Create a great first impression: Amateur websites compromise your credibility with site visitors. Hire a professional designer and design a site that creates an impeccable first impression.
For better search engine rankings: A poorly done website will also perform poorly in search engine rankings. Invest in your development and design to stay on top of the search engines.
Minimize bounce rate: A well-developed site will likely attract visitors who will go deeper. They will check the home page and go deeper and explore what your business deals with and may become a client.
Social Media Marketing
When talking about internet marketing, you can’t leave out social media marketing. It’s among the most powerful ways to advertise your business online. Most people spend a lot of time on social media platforms like Facebook. LinkedIn and Instagram. Social media marketing can bring huge success to your business.
For social media marketing, you will also need to create your company account and post on them about your business. You must use a strategy to reach your goals when using social media marketing. The goals include:
Optimizing Your Social Media Profile
Keep posting pictures, live videos, stories, and videos that talk about or represent your business. You should be ready to comment, share and check on your reputation. Be active and engage with your followers to build a community for your brand.
There is also paid social media advertising. You can pay, and your business will appear in front of many targeted users.
Take advantage of social media as an effective free marketing platform for your business. Here are ways you can benefit from social media marketing:
Humanize your business: A social media account will enable you to make your business an active participant in your market. Using your post, you can interact with your audience, answer their queries, and in the long run, you can earn their trust.
Generate leads: Social media marketing will help you generate leads on platforms like Instagram, LinkedIn, and Facebook. You can use features like call to action, direct messaging, or appointment booking capabilities.
Increase brand awareness: There won’t be a better way to create brand awareness than social media platforms. You will build a visual identity across most viewers, thus improving your brand awareness. The more brand awareness, the more revenue.
Drive traffic: You can convert visitors to customers through social media. Create a link between your site to the social media platform
Build relationships: Since these platforms allow you to engage with your prospects, you can build a relationship out of the connections.
Email marketing is another superb way to shine in internet marketing. It’s more effective when compared to other marketing strategies. It’s a straightforward way to promote your brand and communicate with your prospects. For example, for every $1 you use on email marketing, it returns $42.
There are email marketing strategies you should follow to get the results you expect:
Personalize Your Messages
You don’t have to send the same message to every customer but personalize them. Always use the customers’ data to personalize the emails. For example, instead of addressing the person, dear madam/sir, you should address the client using their name, like Dear Mary.
After using a personalized name, you can also use a reply email. Some people use [email protected], which makes it a dead end of communication between you and your clients; instead, use real reply email to make your email look more personal.
You should also use a real email signature Since you want your customers to reply using a real reply email address. In your email, you can provide your contact details in the email signature. This will help your customers connect with you online, building relationships and trust.
Automate Email Campaigns When There’s a Need
These trigger-based emails are sent to the prospects based on their behavior. The most common trigger emails include transactional emails like a receipt or conformational email and welcome and thank you emails. Although trigger emails may not look, they have an open rate of about 49%, which is way higher than traditional emails.
These emails are 497% more effective than other methods of email marketing, like batch and blast emails. Although most people don’t use it, trigger emails can add up to 20% of your marketing revenue. They are so powerful because of the context, for example, of a trigger email. You are buying a dress online and suddenly cancel the purchase process. Then one hour later, you check your email and find an email from the boutique offering a quick link back and a 10% discount. Most likely, this time, you will purchase the dress.
Sending Mobile-Friendly Emails
Sending mobile-friendly emails will make it easier for your prospect to see your mail quicker because they scroll through their phone every time, and once the email is sent to them, they get a notification on their mobile phones. This is one way to boost your marketing strategies and eventually improve your revenue. According to research studies done on the analysis of mobile-friendly emails, they generate four times more clicks than desktop e-mails. That translates to an increase of 0.4% of the average revenue.
Here’s a Tip for Creating Mobile-Friendly Emails
Keep the heading short, interesting and direct so that the reader may know what your mail is all about. Use responsive email design and make the call to action big and obvious, such as FREESHIP, to offer free shipping.
Internet marketing is an inclusive term for marketing your products online. If you want your concrete coating business to stand out, you should use different methods like email marketing, pay-per-click advertising, and search engine optimization.
In the recent past, everything has changed in the digital world, and a campaign that worked one year ago may not be functional today. Stay updated and hire a professional to help you with internet marketing strategies to create higher revenues.
HOW DO WE GET STARTED?
WE START WITH A DISCOVERY CALL TO LEARN ABOUT YOUR BUSINESS, YOUR GOALS, AND YOUR CHALLENGES.
We put together a custom plan that’s tailored to your specific needs.
Once we have a plan in place, we’ll start working on your campaign.
We’ll track your progress and report back to you on a regular basis.