SOCIAL MEDIA MARKETING
REACH NEW CUSTOMERS AND GENERATE QUALITY LEADS
When things are going well, running an epoxy flooring business can be very rewarding, but finding customers for these businesses can be extremely difficult. You want to improve your website’s SEO to drive customers to your services by ensuring that your websites rank higher on search engines, but what other marketing options do you have?
Social media marketing is one of the best ways to promote your epoxy flooring business. With over 5 billion active users on social media and 91% of businesses on these platforms, your flooring company can benefit from a strong social media marketing strategy.
With the right social media marketing strategy, Floor Coating Marketing can help your concrete coating business reach new customers, generate quality leads, and grow.
WHY YOUR FLOORING BUSINESS NEEDS SOCIAL MEDIA TO THRIVE IN TODAY'S MARKET
The digital age has changed a lot of things, and businesses that do not adapt may struggle to stay afloat. One of the most significant changes concerns how businesses communicate with their customers. Concrete coating businesses require a strong social media presence to reach customers.
Here are some reasons why your floor coating business needs social media to thrive in today’s market:
INCREASE BRAND AWARENESS
Social media can help you raise brand awareness among your target audience. Different social media platforms satisfy different audiences and provide distinct advantages for each channel. Yours will undoubtedly be found. Your target audience is most likely already known to you. For instance, if you have video content of newly installed epoxy flooring, you may want to upload it to YouTube, where users search for video content.
INCREASE WEBSITE TRAFFIC, SALES, AND LEADS
Social media platforms can help increase brand awareness for your epoxy flooring business and direct traffic to your website. Consider sharing your articles on social media with links back to your website if you have them.
Share special offers on social media and include links to your website. Because you can share links across all of your social channels, social media can help increase traffic to your website. Increasing traffic to your website will result in more sales and inquiries.
REPUTATION MANAGEMENT AND CUSTOMER SERVICE
Social media can help you manage your reputation and provide better customer service. Reputation management is critical for businesses in today’s digital world. Customers can publicly voice their opinions and reviews on social media, which can make or break a company.
It’s critical to keep an eye on social media activity and respond quickly to any negative comments or reviews. This can transform a negative experience into a positive one and help you show potential customers that you value your reputation and are committed to providing excellent customer service.
COMPETITOR ANALYSIS OPPORTUNITIES
When it comes to business, keeping an eye on your competition is critical. Social media can be an excellent tool for accomplishing this. You can stay one step ahead of your competitors by monitoring their social media activity and adjusting your strategies accordingly.
WHY USE SOCIAL MEDIA TO INCREASE YOUR CONVERSION AND SALES?
You will most likely retain your customers if you engage them on social media. Remember that the chance of selling to an existing customer is 60 to 70 percent. On the other hand, the chances of selling to a new customer are 5 to 20 percent.
In theory, new customers who interact with your company on social media have a better chance of becoming returning customers. Concentrate on creating content that captivates customers, makes them relate to the brand and turns them into loyal customers. Use social media to establish long-term relationships with customers.
Also, every customer that didn’t hire you hired someone else. Unfortunately, this means you’re passing up the opportunity on potential customers. Most top sales professionals now use social media marketing tools. They see these tools as a necessity for increasing sales. You will never reach your full potential without an effective social media marketing campaign.
The world of social media is vast, and being able to stand out can help your social media marketing campaign achieve better results. With an experienced and reputable floor coating marketing expert by your side, you will have the upper hand when it comes to quality content.
WHAT MAKES GOOD SOCIAL MEDIA MARKETING FOR EPOXY FLOORING BUSINESS?
Engagement is the key to effective social media marketing. So, we focus on encouraging potential customers to contact you through your social media platform, ensuring they engage with you rather than the other contractors who comprise your competition.
That means it should be eye-catching and entice potential customers to click on it. When potential customers think of epoxy flooring contractors, you want them to think of your business first. If you haven’t already created a professional video for your epoxy flooring company, this could be a great time to incorporate it into your social media marketing campaign.
GET MORE EPOXY FLOORING LEADS TODAY!
The process must be consistent for your social media marketing campaign to be effective. Some flooring companies may be able to handle the early stages of a concrete coating SEO marketing strategy, but the work quickly becomes overwhelming. As a result, your clients come first, and your social media will take a back seat. This can harm both your online presence and your bottom line. This is why working with a marketing agency like Floor Coating Marketing can help relieve the stress of maintaining your online presence and staying on top of your work.
Floor Coating Marketing has the experience, knowledge, and skills to provide your epoxy flooring company with a social media campaign that helps you maintain an online presence to ensure your company’s success. Call Floor Coating Marketing if you’re ready to beat the competition and get more potential customers to contact you.
We are happy to go over all of your social media platforms, determine what is most important for the continued epoxy flooring business profit and success, and begin developing your social media to get you more flooring jobs. With our advanced concrete floor coating marketing techniques, our team can’t wait to help you increase conversion and sales. So, send us a message today for more information!
HOW DO WE GET STARTED?
WE START WITH A DISCOVERY CALL TO LEARN ABOUT YOUR BUSINESS, YOUR GOALS, AND YOUR CHALLENGES.
We put together a custom plan that’s tailored to your specific needs.
Once we have a plan in place, we’ll start working on your campaign.
We’ll track your progress and report back to you on a regular basis.