CONCRETE COATING SEO
SEARCH ENGINE OPTIMIZATION FOR CONCRETE COATING CONTRACTORS
Tired of seeing competitors grab all the top spots on Google? Let’s change that. We specialize in helping concrete coating businesses like yours rank higher, attract more traffic, and get more leads. Our advanced concrete contractors’ internet marketing solutions and SEO stratagies will get you there.
Rank higher in organic search results
Rank top positions locally in Google Maps
Drive quality traffic with an SEO plan that works
Your Path to More Concrete Coating Jobs
Floor Coating Marketing takes the guesswork out of concrete coating SEO so you can focus on closing more jobs and building revenue for expanision. We know the industry and have a keyword pool of proven keywords to focus on, rather than spending months of your budget on trial and error.
If this sounds like you, it’s time for a change:
• Your new website isn’t pulling in leads.
• You’re paying for SEO but not seeing results.
• You’re tired of explaining epoxy and concrete coating services to marketers.
• Your business is invisible in Google searches and sales are flat
• Google Ads are your main source of leads, not SEO.
• Competitors are outpacing you online.
• You’re lost on where to start with SEO.
Contact us today and get an SEO strategy that will increase your rankings to help improve your lead flow and conversions from targeted traffic!
Get A Proven Search Engine Optimization Plan That Generates Ready-to-buy Customers and ROI.
Floor Coating Marketing takes the guesswork out of concrete coating SEO so you can focus on closing more jobs and building revenue for expanision. We know the industry and have a keyword pool of proven keywords to focus on, rather than spending months of your budget on trial and error. Contact us today and get an SEO strategy that will increase your rankings to help improve your lead flow and conversions from targeted traffic!
If you want the best leads to grow your concrete coating business, you need to get found at the top of Google search results. We use high-buyer intent keywords to drive qualified calls and traffic to your website. These are people in your local service area who are actively searching for your services.
Our SEO Process
Floor Coating Marketing will implement our proven SEO strategy that guarantees more leads, more estimates, and more projects while injecting our search engine secret sauce for success. Here’s a breif overview of our SEO process without geeking out on the finer details:
- Keyword Research: We find the best keywords to connect you with potential clients.
- Competitive Analysis: We craft a winning SEO strategy based on a deep dive into your competition.
- Technical Website Audit: We fine-tune factors that Google considers when ranking your site.
- On-Page Optimization: We enhance meta descriptions, title tags, and UX for better rankings.
- Content Optimization: We create valuable, relevant content that sets you apart.
- Authority Link Building: We build high-quality links to improve your organic rankings.
- UX / Speed Optimization: We optimize your site’s speed and user experience for higher rankings and more leads.
- Online Directory Listing Optimization: We adapt your local SEO strategy to keep delivering results.
- Google Business Profile Optimization: We maximize your visibility in your service area.
Ready to dominate the market? Let’s get started!
Valuable Content
Content is one of the simplest and most common ways to optimize your page on Google and any other search engines. More information and helpful content you have the more people who will visit it and stay on the page longer. Frequent page visitation shows Google that you are helping it’s users on their search engines because they are finding your content useful.
Also, your content needs to be valuable and educate your vistors based on your businesses primary focus. For example, let’s say your business focuses primarily on polyaspartic coatings for garage floors. Many people include ‘epoxy’ in their search term because they may not be familiar with polyaspartic or maybe because epoxy is easier to spell. In your case, its import to add educational content that includes epoxy keywords while also comparing polyaspartic coatings with epoxy drawbacks specifically for garage floors.
If you sell epoxy metallic floors and polyaspartic coatings for garage floors, it is important to compare polyaspartic and epoxy and clearly explain which coatings is best used for specific projects. The blog content and SEO pages created for a campaign should have about 750 words and above. Including images, titles, and videos will boost performance as well. Users will find it easier to stay and read the content. The more time the users spend on your page, the better it is. More engagement shows that real people are checking out your page.
The content should be unique as well. Using duplicate content will make Google flag your page as only one page with the same type of content can rank high. Incorporating these tips in your blog will help your SEO ranking.
Keywords Optimization
Google is trying to choose between ten’s of thousands of web pages to rank on the first search result page, so it takes alot more than just posting helpful blog content. Optimizing web pages and blog content with keywords you are focusing on will determine how relatable it is to the user’s search. There are different types of keywords, and they are sorted according to their order of importance to the search words.
1. Primary Keywords. This is the main keyword for the blog or page.
2. Secondary keywords are the other keywords that back up the page’s main keyword.
3. Branded keywords. This is the unique keyword for your company. When people use these keywords, Google will direct them to your page if you have optimized for the keyword.
4. Geo-targeted keywords. If you provide local services, you need these keywords so that your page ranks high among users in your area, city, or country.
5. Related keywords. These are keywords that contain synonyms of the main keywords or words related or similar to the main ones. Floor Coating Marketing would look for high-buyer intent keywords relative to your main focuses to help drive more traffic to your site while we rank for your main keyword focuses. If you are ranking epoxy flooring, we would also check for high volume variations such as epoxy flooring contractors, epoxy floor companies, garage epoxy floor company, etc. These keywords are just examples as specific keywords will be based on competion and location, etc.
6. Informational keywords. These are keywords related to information on your website. For instance, epoxy flooring contractor, choosing the best coating contractors, and concrete coating cost, to name a few. These keywords are best used in blog writing or the page’s frequently asked questions.
Get started with Floor Coating Marketing experts today!
On-page Optimization
Parts of the on-page optimization are content, use of keywords, title tags, internal links, URLs, and page filing or organization. Starting with the title/header, it is the first thing a visitor sees on your home page, and it tells Google if you are the right page for the user.
Also, organizing your site is essential to make page navigation easier for the user. So, when they need information, there is a folder for that, and when they need to contact you, there is another folder.
Here are some concrete coating SEO strategies:
- Internal linking to relatable blogs, services, FAQs, and locations.
- Use Google Business and add your location pages on google maps.
- Use social icons that direct users to your social media profiles.
- Linking to authoritative sites like government pages, Wikipedia, and local businesses (not competitors).
- Use of topical images.
Google Ads
Paid advertisement solutions is a great way to attract concrete coating leads, generate revenue, and improve brand awareness. Paid ads direct traffic to your website quickly as you appear at the top of search results, and are positioned in front of people who are actively searching for your coating services.
We specialize in crafting highly effective Google Ads campaigns tailored for concrete coating companies like yours, focusing on epoxy and polyaspartic coatings. Through meticulous keyword research, we identify and target high-converting keywords relevant to epoxy and polyaspartic coatings.
We meticulously structure campaigns, create compelling ad copy that highlights your unique benefits, and design optimized landing pages that drive conversions. With our robust tracking and analytics setup, including precise conversion tracking, we ensure every dollar spent delivers measurable results.
We continuously optimize campaigns, leveraging A/B testing and bid management to maximize ROI. Trust Floor Coating Marketing to elevate your online presence and dominate your market with data-driven, results-oriented Google Ads strategies.
Here are the main types of ads:
Google Ads: This is the common pay-per-click ad. You will pay for the ads for every page visitation you get through the ads. This ad puts you at the top of search results. However, Google does not check if the user buys; if someone clicks, they will get paid. This might be a disadvantage when people click mistakenly or just to get information.
Google Local Service Ads: This is a pay-per-lead ad that can be better than the pay-per-click. Your ad shows in a paid ad section, meaning only interested prospects will likely click the link. This might not eventually lead to sales, but it has a higher chance of bringing you near prospective customers. This is a good food coating marketing option since it will get you near people who need your service.
Google Maps: A good concrete coating strategy for local contractors is to use Google My Business as it is the easiest way to list your business on Google maps. You can create a profile on ‘Google My Business’ for free.
Getting your your website page to rank higher in local maps on Google’s search engine might take some time and require consistent effort, but we’ve been able to rank rather quickly with having more than 10+ years experience. The list above is an excellent way to start. If you are new to this, you might need the guidance of an SEO expert to ensure you are doing it the right way. However, ensure you have the basics in place.
HOW DO WE GET STARTED?
WE START WITH A DISCOVERY CALL TO LEARN ABOUT YOUR BUSINESS, YOUR GOALS, AND YOUR CHALLENGES.
A proven floor coating marketing system for businesses just like yours!
What are you waiting for? Contact us today to get started!
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