concrete coating seo Archives - Floor Coating Marketing

Google Ads, YouTube Ads and Local SEO for Concrete Coating Businesses: Breaking Free from the Craze

Our parent company has been running campaigns for marketing and advertisment agencies for years. We hope this article provides some good advice before you start flipping your bricks like those in the solar, HVAC and roofing industry.

Don’t get comfortable advertising on one platform like Facebook. Run Local SEO and start optimizing your Google Ads and YouTube Ads now to get more customers and collect data for less than what it will cost later. Costs will increase on advertising platforms and they generally start with Facebook. Don’t be the last one to start the transition!

The Facebook Surge

The popularity of Facebook advertising has led to a surge in competition and subsequently increased costs per click, resulting in inflated cost per conversion. Marketers who solely focus on Facebook campaigns often neglect the potential of other platforms, leading to missed opportunities for concrete coating businesses.

There is a common misconception that Facebook is the only way to go. This is primarily because you were told that people searching Google are not familiar with what queries (keywords) to search for. This is simply not true. People are becoming more familiar with epoxy coating solutions as it becomes more popular. If you have ever ran a Google or YouTube campaign, the data will prove it.

Consumer Behaviors

Facebook users are getting hit left and right with concrete coating ads, especially if they are being retargeted. When they are ready to buy, many of them will search Google for reputable companies in their areas because they understand that it is easy for any company to run an ad on Facebook. The more places your business appears online, the more reputable you appear.

But Wait, There Is More!

YouTube Ads offer another avenue for showcasing your concrete coating expertise. With engaging video content, you can captivate viewers, demonstrate your skills, and establish your brand as a trusted authority in the industry. YouTube Ads are especially effective in targeting DIY enthusiasts or homeowners seeking professional services for their garage coating or epoxy concrete needs.

You can convert victors into customers for less by publishing videos on your channel and running advertisements that demonstrate how your company completes a job professionally using proper equipment and the importance of experienced assessments so you can avoid issues that can arise by half-ass job.

Your videos can also inform your viewers of how physically demanding the job can be, especially those who believe they can quickly and easily coat their floor themselves. Once they realize how much time it takes and the resources involved, they will reconsider trying to tackle it on their own.

The Hidden Potential of Google Ads and YouTube Ads

Google Ads and YouTube Ads are powerful platforms that are often overlooked in the concrete coating industry. Google and Youtube are less competitive making them a less expensive alternative for concrete coating businesses. By reducing your cost-per-click you can maximize cost-per-conversions, and with an active-managed campaign, you can further optimize campaigns for max results and reduced ad spend.

Additionally, Local SEO techniques help you dominate your market and maximize your long-term profitability so you can eventually ease up ad increase advertising spend.

Unlike Facebook, Google Ads and YouTube Ads capitalize on users actively searching for products and services, making it an ideal platform for reaching customers who are ready to make a purchase decision. People on Facebook to stay up-to-date with friends and family and search cat videos. Facebook is still effective, but by leveraging strategic keyword targeting and captivating ad creatives, you can tap into this highly motivated audience and generate profitable conversions.

The Power of Local SEO

Now, let’s talk about the long-term domination strategy – Local SEO. Many marketing agencies fail to understand the immense value of Local SEO for concrete coating businesses as keeping up with SEO updates and trends is a job in itself.

By optimizing your website and online presence for local search, you can ensure that your business appears prominently when potential customers in your area search for related terms. This targeted approach not only reduces competition but also attracts highly qualified leads who are more likely to convert into paying customers.

Local SEO is the key to dominating your market in the long run and people tend to choose high ranking businesses on Google by claiming and optimizing your Google My Business profile, earning positive reviews, and strategically incorporating local keywords into your website content, you’ll establish a strong online presence that local customers can’t resist.

In a world where everyone is flocking to Facebook ads, it’s essential for concrete coating businesses to step out of the crowd and explore alternative marketing avenues. By embracing Google Ads, YouTube Ads, and Local SEO, you’ll unleash the true potential of your business, reaching motivated customers, and maximizing your profitability.

Don’t let misconceptions hold you back from exponential value. Embrace the power of Google and local search, and watch your business flourish. With lower costs per click, highly targeted audiences, and long-term dominance through Local SEO, you’ll establish your brand as a leader in the concrete coating industry. So, gear up, revamp your marketing strategy, and conquer the market with confidence. Your success awaits!

Epoxy Floor Coating Companies for Culvation Centers Grow Houses

Epoxy Floor Coating Benefits For Cultivations Centers and Grow Houses

Identify commercial companies who would most benefit from your epoxy coating services

Our team has a technically creative mindset that allows us to help you get more business by writing more content to educate potential customers and commercial businesses about your services. If you are not investing in marketing then it will be difficult to rank for competitive keywords, but there are other way you can do to pick up traffic by writing content – especially tailoring your content to focus on deep niche markets.

So, if you lack resources to start a marketing campaign you can focus on creating a Google My Business account. Once your GMB account is created and optimized, you can start creating unique deep-niche content to publish on your website, your Google My Business account, and share the blog links to your social media as well. You can even write content on best practices and methods used for the perfect floor coating job.

Maybe you focus on a specific niche of garage or office types, or maybe you focus on niche commercial coating services. If this is you, then start creating content on what you do differently and insert images of the previous jobs you completed. Point out methods your company applies to each job that will make it stand out.

By creating unique content, and learning the basics of optimizing your website and social accounts, you may rank naturally for super niche long tail keywords to drive more traffic to your website.

A perfect example of a specific niche that can drive potential customers to your business.

Owners of grow houses and cultivations centers are a perfect example of potential owners for concrete coating businesses.

Take a look at the trends in the last 5 to 10 years on marijuana cultivation center growth. The growth has come from the state-by-state legalization of marijuana and the entry of larger, now public companies such as Trulieve (Ticker: TCNNF) and many others. Obviously, when a company is a publicly traded company, it’s main obligation is to its shareholders.

In other words, the focus for any publicly traded company is to maximize its EBITDA or “net-net earnings”. When these large marijuana dispensary companies are competing at this level, they are competing at the high-quality medical grade cannabis level. Any changes that can increase the quality of the harvest at the same or faster rate of speed will allow them to reap more of a market share.

Where does epoxy floor coating come into the mix?

Epoxy floor coating services for cultivation centers have proven to increase the quality and other production and regulatory related results, including but not limited to the following: Improves lighting, reduction of volatile chemicals, meeting regulatory requirements, efficient clean up, minimizing downtime, and the most obvious is increased durability.

The obvious benefits being durability, efficiency, and the ease of cleaning, but the production and harvest quality improvements that epoxy floor coating creates for cultivation centers is more pronounced due to the waterproof and anti-slip nature of epoxy. Grow houses and cultivation centers can limit risk and liability by hiring a company for epoxy floor coating services.

This can be the same for many facilities that need sanitary and moisture-tolerant flooring. For grow houses and cultivation centers, having the appropriate level of light reflectivity makes all the difference. . Reflective floor surfaces can help plants increase photosynthesis and protect their investment and provide a better quality of crop product. Gloss floors can reduce the need for additional fixtures, helping to reduce costs and energy consumption due to the benefit of natural light.

Lighting and temperature are essential to creating the perfect growing conditions, and epoxy flooring can help with both of these. With a high-gloss epoxy floor system, you can actually increase the light reflectivity and insulation within your grow room. Again, every little benefit to maximizing the grow quality matters to these large production focused companies, so this is a huge benefit!

These cultivation and grow centers are looking for ‘industrial grade epoxy floor coating companies’ – So why not target this keyword? By creating content that educates your visitors on the benefits of industrial epoxy floor coating, and content that addresses their concerns or questions, you have the potential to get hundreds of visitors to your site each month.

So what does all of this mean for me as a floor coating company?

The first step is niche identification and then after you find the best floor coating marketing company for the job, you will need to research and implement the niche in a combined PPC, SEO and e-mail marketing plan that adjusts overtime. The more niche, the faster you can see results and leave your competitors behind. Adding a niche to search engine optimization efforts allows one to research and locate high volume, low competition key words, many times these will be longtail key words.

For example, “Epoxy Floor Coating Near Me” is a standard key term and is localized. On the other hand, “Epoxy Floor Coating for Marijuana Cultivation Centers” is an example of a niche longtail keyword. Search volume will normally always be lower on longtail key words, but if there’s a reasonable volume and an increasing search volume trend, while also having a low competition, this is the beginning of a great campaign opportunity!

This is the mindset that we at Floor Coating Marketing have. It is the hybrid creative-technical mindset that is a formula for creating the absolute best floor coating marketing campaigns, that when coupled with our turn-key plans allows us to leave our digital media marketing competitors in the dust!

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