Epoxy Floor Coating Benefits For Cultivations Centers and Grow Houses
Identify commercial companies who would most benefit from your epoxy coating services
Our team has a technically creative mindset that allows us to help you get more business by writing more content to educate potential customers and commercial businesses about your services. If you are not investing in marketing then it will be difficult to rank for competitive keywords, but there are other way you can do to pick up traffic by writing content – especially tailoring your content to focus on deep niche markets.
So, if you lack resources to start a marketing campaign you can focus on creating a Google My Business account. Once your GMB account is created and optimized, you can start creating unique deep-niche content to publish on your website, your Google My Business account, and share the blog links to your social media as well. You can even write content on best practices and methods used for the perfect floor coating job.
Maybe you focus on a specific niche of garage or office types, or maybe you focus on niche commercial coating services. If this is you, then start creating content on what you do differently and insert images of the previous jobs you completed. Point out methods your company applies to each job that will make it stand out.
By creating unique content, and learning the basics of optimizing your website and social accounts, you may rank naturally for super niche long tail keywords to drive more traffic to your website.
A perfect example of a specific niche that can drive potential customers to your business.
Owners of grow houses and cultivations centers are a perfect example of potential owners for concrete coating businesses.
Take a look at the trends in the last 5 to 10 years on marijuana cultivation center growth. The growth has come from the state-by-state legalization of marijuana and the entry of larger, now public companies such as Trulieve (Ticker: TCNNF) and many others. Obviously, when a company is a publicly traded company, it’s main obligation is to its shareholders.
In other words, the focus for any publicly traded company is to maximize its EBITDA or “net-net earnings”. When these large marijuana dispensary companies are competing at this level, they are competing at the high-quality medical grade cannabis level. Any changes that can increase the quality of the harvest at the same or faster rate of speed will allow them to reap more of a market share.
Where does epoxy floor coating come into the mix?
Epoxy floor coating services for cultivation centers have proven to increase the quality and other production and regulatory related results, including but not limited to the following: Improves lighting, reduction of volatile chemicals, meeting regulatory requirements, efficient clean up, minimizing downtime, and the most obvious is increased durability.
The obvious benefits being durability, efficiency, and the ease of cleaning, but the production and harvest quality improvements that epoxy floor coating creates for cultivation centers is more pronounced due to the waterproof and anti-slip nature of epoxy. Grow houses and cultivation centers can limit risk and liability by hiring a company for epoxy floor coating services.
This can be the same for many facilities that need sanitary and moisture-tolerant flooring. For grow houses and cultivation centers, having the appropriate level of light reflectivity makes all the difference. . Reflective floor surfaces can help plants increase photosynthesis and protect their investment and provide a better quality of crop product. Gloss floors can reduce the need for additional fixtures, helping to reduce costs and energy consumption due to the benefit of natural light.
Lighting and temperature are essential to creating the perfect growing conditions, and epoxy flooring can help with both of these. With a high-gloss epoxy floor system, you can actually increase the light reflectivity and insulation within your grow room. Again, every little benefit to maximizing the grow quality matters to these large production focused companies, so this is a huge benefit!
Lighting and temperature are essential to creating the perfect growing conditions, and epoxy flooring can help with both of these. With a high-gloss epoxy floor system, you can actually increase the light reflectivity and insulation within your grow room. Again, every little benefit to maximizing the grow quality matters to these large production focused companies, so this is a huge benefit!
These cultivation and grow centers are looking for ‘industrial grade epoxy floor coating companies’ – So why not target this keyword? By creating content that educates your visitors on the benefits of industrial epoxy floor coating, and content that addresses their concerns or questions, you have the potential to get hundreds of visitors to your site each month.
So what does all of this mean for me as a floor coating company?
The first step is niche identification and then after you find the best floor coating marketing company for the job, you will need to research and implement the niche in a combined PPC, SEO and e-mail marketing plan that adjusts overtime. The more niche, the faster you can see results and leave your competitors behind. Adding a niche to search engine optimization efforts allows one to research and locate high volume, low competition key words, many times these will be longtail key words.
For example, “Epoxy Floor Coating Near Me” is a standard key term and is localized. On the other hand, “Epoxy Floor Coating for Marijuana Cultivation Centers” is an example of a niche longtail keyword. Search volume will normally always be lower on longtail key words, but if there’s a reasonable volume and an increasing search volume trend, while also having a low competition, this is the beginning of a great campaign opportunity!
This is the mindset that we at Floor Coating Marketing have. It is the hybrid creative-technical mindset that is a formula for creating the absolute best floor coating marketing campaigns, that when coupled with our turn-key plans allows us to leave our digital media marketing competitors in the dust!