What is Local SEO and Why Your Epoxy Flooring Business Needs It

Social Media Presence for Concrete Coating Companies

Almost every business has embraced the power of digital marketing. The floor coating industry has also started to warm up to the idea of content marketing. And also the idea of generating epoxy leads online. Today we are going to talk about local SEO and how your epoxy flooring business can benefit from it.

What is Local SEO and Why Do You Need It

Let’s start by first defining what a local search means. A local search is when a person searches for services, businesses, products, or any additional information relevant to a specific location. For example, a person could be searching for “epoxy flooring business near me” to find the epoxy flooring businesses near them, or they could be searching “floor coating contractors near me” to find floor coating services nearby. In simple terms, a local search is very specific to a certain location compared to general searches. Therefore, local SEO is the process of optimizing your online visibility to show up in those local search results.

Local SEO is important because it helps you:

  • Increase online visibility.
  • Bring more foot traffic to your physical location.
  • Attract more targeted traffic, which improves your chances of conversion.
  • Build your trust and enhance credibility.

Organic Search Results Vs. Local Snack Pack

The local snack pack is one of the ways in which local SEO enhances your online visibility. For every local search, Google sorts the search results into three categories – sponsored, snack pack, and organic. Sponsored results appear prominently at the top of the search result pages with the “Ad” or “Sponsored” label, but they are paid for.

Snack pack results appear next in a box that highlights the top three business listings related to a particular search. There is a better chance of visibility if you get featured in the snack pack.

Organic results are below the snack pack results. So, even though you rank on the first page of local search results, you might not appear prominently as a business that is featured in snack pack results. So, the goal of your SEO strategy should be to rank on the first page of organic local searches as well as in your local snack pack. This enhances optimum visibility and improves the chances of attracting targeted traffic.

How to Boost Your Local SEO strategy

Claim and Optimize your Google My Business Listing

Google My Business is a very critical part of your local SEO strategy. This is a tool that allows you to create free business listings. It is one of the top factors that Google will consider when ranking businesses. To start, go to Google My Business and create your listing. You will need to provide the following:

  • The full and correct name of your epoxy flooring business.
  • Your physical office address.
  • The exact location on the map.
  • Your business category.
  • Phone number and website if applicable.

You will have to verify your listing once it goes live, either through a phone call or a postcard. To optimize your GMB, provide your working hours, upload photos of your services, and provide additional phone numbers if applicable.

Keep Mobile in Mind

Smartphones are now part of everyone’s daily life, it’s only natural that people will be using their phones for local businesses. A recent study found that 82% of respondents used their phones to conduct ‘near me” searches. Thus it’s necessary to create a mobile-friendly website so that your visitors have no trouble finding the information they need. Remember to add click-to-call buttons to the site. This could magically help your floor coating business since 60% of mobile users have contacted a business directly from search results.

Collect Customer Reviews

Having plenty of authentic and positive reviews can work wonders in boosting your visibility in local searches in addition to enhancing your reputation. This means you need to ask for reviews from your happy clients. Clients who are satisfied with your epoxy flooring services. Focus on areas where Google would expect your business to have reviews. Collect reviews from customer directories and social media such as Facebook, Thumbtack, and Yelp.

Ensure NAP/Citation Consistency

Google considers citation signals such as citation volume and name, address, and phone number (NAP) in local searches. This is to mean your information should be on major citation websites: besides GMB, Yelp, Facebook, and Bing Maps. Focus on directories that have higher authority than on smaller listing directories. Make sure your business name, address, and phone number are consistent across all platforms and websites. Look out for any misspellings, address and phone number discrepancies, and duplicate listings, and fix them to improve your local SEO.

Use Social Listening

Social listening is the primary source of marketing insights, but its benefits go beyond that. It can even fuel your local SEO if you know which insights to look out for and how to make the most of them. Use social listening to find out what people in your target location are saying about epoxy flooring. You can even use it to collect information about their interests, priorities, and so on. Then, use these insights to find out how you can make changes to your strategy or even how you are presenting your business. For instance, you might notice that your clients are complaining about how they lack information on epoxy flooring or how to maintain it. You can focus on providing consumer education so that people are more aware. Social listening can help identify what type of local content your target audience is looking for. You could then build a vigorous local content strategy to fit those needs. You can even discover keywords to use in your content optimization strategy.

In conclusion, this is some information about Local SEO and how you can use it for your epoxy flooring business. The tips are simple enough to be used by anyone looking to increase their epoxy flooring business profits. However, you can also contact us here at Floor Coating Marketing for your search engine optimization. We help concrete floor coating contractors leverage the internet and get high-quality leads. Talk to our experts today for professional help.