Case Studies

Marketing strategies have been changing over the years. Companies are slowly migrating from traditional marketing strategies and embracing new marketing techniques i.e., digital marketing. In digital marketing, we say content is king, and that is why almost all companies have embraced content marketing. Content marketing has been proven to deliver resounding success. That is why you need to incorporate this strategy. With content marketing, you grow your audience engagement, develop your online presence, and drive sales. In this post, we review how producing consistently high-quality content can help your floor coating business.

Content marketing is important majorly because it increases your brand awareness. It does this by answering your audience’s questions and helps you build trust, develop relationships, improve conversions and generate leads. Consistent, high-quality, and engaging content influences your audience’s decision-making more than any other marketing technique. Big brands have understood this technique and know how to portray their brand consistently and at every customer touch point. Thus, for a floor coating business, you need to create high-quality content that carries a unique, identifiable voice, style, and pitch across all your distribution channels. Consistent content will establish your credibility, build trust and strengthen your reputation. So, what are the benefits of content marketing important in the first place?

Creating great content is an important asset for your floor coating business. This is because great content can create positive impressions on your potential clients and make them come back for more. It is your job to capture your audience’s attention – those looking for floor coating services and continually enforce a positive brand impression.

It is one thing to have many social media followers and totally another to have an engaging audience. If that is what is happening currently on your platforms, then it’s time you embraced content marketing. Creating quality content on social media can help you improve your engagement. You can get reviews positive reviews from clients you have previously worked for and even engage with potential clients. This helps build brand credibility.

Creating content will help your brand build a relationship with your audience. You can create content that answers their questions on floor coating and interact with them to know what their needs are. When you create value for your audience without taking anything in return, your audience will trust your advice and recommendations. Eventually, when your content shows up at the right place with the right audience, it will improve your brand’s reputation. The more quality content your customers see, the more they are likely to have a positive impression of your floor coating company.

Content marketing can also help you generate leads for your floor coating business. When your audience engages with your content, they are more likely to purchase your services in the future. Moreover, you can place call-to-action (CTA’s) in your content to generate new leads for your sales team. How can content generate leads for a floor-coating business? You create content that provides your users with useful, free information and includes CTA’s anywhere in the content. Your users are more likely to click the CTA’s and move to your landing page. Once on your landing page, converting them is easier.

You can post content that influences your conversion rates. Content can help your audience connect with you and give them the information they require to make educated purchases. Your post can make your potential client’s decision-making easier. If you use blog content to bring in traffic, use original graphics rather the stock photos. This is because marketers report the former as least effective in lead conversion. Always include CTA’s in your content to guide your reader on what’s next.

Creating high-quality content helps you build your authority online. If you establish yourself as a credible source to get information, you are more likely to rank higher in search engines. Your clients will be more inclined to trust you if they see you as an industry expert. You need to create content that demonstrates you are an expert in floor coating and provide answers to your audience’s questions. Content marketing is important, but how can we be successful at it? Content scoring is a way to assess the quality of your content. You can use content scoring to measure and improve your content marketing performance and offer great value to your audience.

The more consistent, high-quality, engaging content you produce, the better it will be for your SEO. For example, your content can help your floor coating business become visible online and build trust and authority with your audience. Additionally, with a developed content strategy, your content should help you rank higher in search engines.

All people who like your content and feel positively about your brand are more likely to become your brand ambassadors before purchasing your product. Brand fans can be loyal and influence their friends and families buying decisions. This is because they see the value your business provides to its current audience. Content marketing is the most successful way to achieve this. I am sure you have one brand that you are extremely loyal to, even though you have not gotten the chance to use their products yet. Do you the same can apply to your floor coating business?

Content marketing is the most effective marketing strategy. The upfront costs for content marketing appear steep, and that’s a fair point. The estimates for blog content range from $150 a post to $3,000 for a freelance writer. However, you can use the route of hiring time-staff writers to create content for you regularly. In the long run, when compared to paid ads and traditional marketing, content marketing wins every time.

Although almost anything can improve brand awareness, content marketing does it in a very unique way. Content marketing does more than just rank your article on page one. It also makes your content and brand appear everywhere your potential customers are looking for your product. To use this technique, write about topics that interest your customer so that they can start associating your great content with your brand.

The first step in creating a content marketing strategy for your floor coating business is to understand your target audience. You need to know which people are more likely to need floor coating services. Where can you find them? Which social media platforms do they use? Once you have a clear understanding of who they are, then you can create content that relates to them. You can create content that appeals to their interests and values to show them you are dedicated to providing them with great services. This way, you will meet their needs and wants, and they will keep coming back to your website.

Once you have an understanding of your floor coating audience, you can now create a strategy for reaching them. You can start by telling customers your brand’s story. Build an ‘About’ or ‘Our story’ page where you can tell your audience who you are and what your company’s values are. Your story allows you to connect with your customers beyond your floor coating business. This helps you build a reputation and encourage repeat customers. You can build content sites for pages like blogs and inbound marketing, guides, how-to-content, and informational pages that help your readers move along in their shopping journey – this makes your brand seem more authoritative. You can also include video content with before and after videos to show your credibility. A good content marketing strategy ensures you reach as many people as possible.

How you present yourself in your content is another important aspect of your content marketing strategy. Are you being original to your brand, or are you just following the masses? Remember, your brand and online presence should reflect authenticity. Your content is your voice, and how you present it should improve your brand awareness. Your posts should be consistent in style and personality. Show your original photos and videos. This way, you can stand out from all other floor coating contractors.

Blog posts are vital for your content marketing and brand awareness strategy. You should produce new and unique content on a regular schedule. Posting a new blog every two weeks or every month can help build your brand. People are always hungry for information thus, posting industry trends is a great start. Write posts that stand out, and be sure you give accurate and up-to-date information. Inform your clients of all the new developments in the floor coating industry.

Content Scoring is assessing and quantifying the true impact of content marketing by tracking how individual content pieces perform in generating and converting leads. Content scoring will help your floor coating business prioritize only the areas that have a higher probability of generating and converting leads. Content scoring is a reliable and predictive method of evaluating the engagement potential of an individual piece of content before it’s published. The quality of your content will depend on your audience’s profile. When you better understand your customer’s needs, you can offer high-quality relatable content. However, improving your content is a gradual process, and you need to continually measure and analyze your audience’s response to understand and improve the areas that matter the most.

• Establish your scoring criteria: Here, you need to establish a foundation built on the engagement metric that has the greatest impact on your content. For floor coating businesses, it is page views or shares on social media.
• Create a marketing campaign: Once you identify the metric that matters most to you, you create a campaign and add high-quality content that meets the threshold. For example, if you decide that 1000 views are high-performing, you create content that meets the said criteria.
• Monitor content performance: Measure how each new piece of content you create is performing. As certain content assets meet your success metrics – 1000 page views, for example. Add them to the campaign. Continue adding content to build a small sample size of high-performing content.
• Assess what works: Now that you have your high-performing content, you can further analyze it to see what makes your content perform. This can be difficult to quantify, but you can discover some patterns and then replicate them.
• Rinse and repeat: Even though these patterns are always changing, this manual process can help you score your content and take action on your insights in the future.

Content scoring is a tedious process, and this only scrapes the surface of a true content-scoring system. Content scoring helps your brand set a benchmark for itself. It helps you move closer to understanding your customer’s buying stages and expectations. When you establish the content type that works best for a specific customer segment, it is easy to replicate your success over and over again. However, you can also outsource your content to a floor coating marketing company like ours. This way, you can be assured of success in content marketing while you work on honing your craft.

In conclusion, these are some of the ways in which content marketing is beneficial to your floor coating business. If you embrace content marketing as a floor coating contractor, you are sure to stand out from the crowd. When people look for floor coating companies, your name will appear first in the search engine. If you are not able to hack content marketing, you can reach out to us here at Floor Coating Marketing. We help floor coating contractors generate high-quality leads for their businesses. Talk to us, and we are more than happy to deliver!

Are you in the floor coating business, and you’re struggling to find new ways and techniques to convert your leads into customers? Are you getting a lot of leads from digital marketing, and you have not figured out ways to convert them? Well, you are not sailing alone in that boat. So, we are going to give you ten tips you can use to convert your floor coating leads into customers.

Customers hate salespeople who only care about making a sale. You need to focus on bringing value to your customers. How will your floor coating service improve their daily lives? To easily convert your leads, you need to aim at improving your customer’s life and addressing their needs. Your potential clients don’t care about the solution you are providing. All they care about is their relief. Pose as a mentor with great expertise in floor coating. This way, your potential clients can trust your judgment and solutions to their problems.

What type of problems are your potential clients facing? You identify their problem by using different approaches every time you ask a question to get the conversation started. Using this approach opens up a dialog and uncovers questions or questions that your prospect might have. Once you have a clear understanding of their problem, then you can effectively cover it in your sales pitch.

You will find that your prospect will be much more responsive if you encourage a two-way conversation about their needs in a casual setting. You will be able to figure out precisely which service will best solve their needs. Don’t make your conversation feel like a monolog because it turns out like a traditional sales pitch, and they will see right through it.

Keep your floor coating customers warm throughout the sales process. If you call your prospect within a few minutes of signing up, they might not be ready to take the next step. But since they have expressed some interest in floor coating services, don’t lose the chance to keep them warm when jumping on a phone call. Experts say that a prospect sees or hears your message at least seven times before they can buy from you. This is customer care, and it starts way before a sale is made. Keep your prospects informed and show them that you care so that they can keep coming back to you when they have questions.

This is the end goal of the entire sales process, and it’s not something new. It seems like common sense, but you may be surprised to find out that many people don’t do it. Ask your prospects if they are ready to buy your services, and watch how many of them say yes. They would not have gotten this far in the sales process if they didn’t have an interest in floor coating. If you fail to ask for the sale, another floor coating contractor will.

Follow up with your prospects via email and phone calls to keep your leads on their toes. Following up is always a great way to convert your prospects into customers within a short period. You should contact all the leads generated immediately and follow up within a couple of days. Make sure you show them how valuable your service is and provide answers to all their questions.

Leads are a perishable commodity for your business and should not be made to wait for the next day. You need to make your first contact with them as soon as possible. If you wait any longer, their interest can drop drastically. Don’t give your lead a chance to lose interest in your product or move to your competitor. For better conversation rates, make sure you set up your internal systems for following up with your leads.

People will buy you first before they even buy your product. So, always be genuine and friendly to your prospects. When you speak the truth, you are more likely to gain your prospect’s trust, so always have a real and honest dialog with them. Every meeting or call you have with them should be a conversation, not a sales pitch. Spend at least half of your time with them, listening to them. Make the conversation purely about floor coating so that the prospects view you as an expert.

People will buy you first before they even buy your product. So, always be genuine and friendly to your prospects. When you speak the truth, you are more likely to gain your prospect’s trust, so always have a real and honest dialog with them. Every meeting or call you have with them should be a conversation, not a sales pitch. Spend at least half of your time with them, listening to them. Make the conversation purely about floor coating so that the prospects view you as an expert.

To win your prospects’ hearts, give them special gifts and personalized discount deals. Free things always feel nice. Giveaways are an excellent way to pique people’s interests and entice them to make purchases. You can offer free training or maintenance to prospects who buy your services. Or you can offer free quotations to people who make a purchase within a certain period. This way, you are able to win your clients’ hearts and easily convert them into customers.

People hate to be sold and like to buy – keep this in mind throughout the lead conversion process. Your main aim should be to provide value to your prospects and not to sell. If you follow the above tips, you will gain the trust of your prospects, and they are likely to buy your services. If you are a concrete floor coating contractor and you have not yet mastered the art of floor coating lead generation, you talk to us here at Floor Coating Marketing. We are a lead generation company, and we ensure you have high-quality leads at any given time. We take your floor coating marketing strategy to the next level. Reach out to us for more information.

Marketing strategies like advertisements on print or TV and billboards were the best ways to reach customers. But, trends have changed drastically for any competitive business, including services. Today, marketing strategies are all about pleasing search engines since customers are online looking for flooring services. Hence, you need to strategize how to market your coating business on social media to amass more customers.

The internet has revolutionized businesses by offering almost everything online, and more entrepreneurs are opening e-commerce. This way, customers can search and find floor coating leads online and then make contact. Social media is a robust marketing tool you can use to satisfy customers who need floor coating services by creating effective campaigns.

Billions of people send and receive messages on social media. Thus, using social media platforms with the right message will equally influence potential clients of your business. For this reason, social media platforms are increasingly the new playground for business owners for a wider reach and influence on a brand and customers.

Business owners must invest in online marketing by capitalizing on social media platforms to reach a colossal audience. You can build your brand’s awareness with adequately crafted messages by ensuring an online presence that drives traffic to your garage floor coating business. Anytime a potential customer searches social media or floor coating services, your business should be well-optimized to show up among the top companies to catch a customer’s attention. Here are ways to maximize your online presence and catch the attention of would-be customers on social media.

Today, social media is king in popularizing your businesses. Use Facebook, Instagram, and Twitter to reach more people by creating brand awareness through social engagements. First, you must establish a loyal social following by constantly posting content about your business, services, and products and publishing testimonials from satisfied clients. Don’t just dwell on business alone; include some funny but relevant videos, GIFs, and images related to flooring.

Further, you can dedicate a day to relating with followers to provide information by answering questions about your brand. This way, customers will appreciate your effort and even refer other potential followers, and as a result, your business grows. Answering followers’ questions or finding time to interact with them is captivating. Customers love it when they’re appreciated, and promptly relating to them in the comment section is a sure way to retain them.

Although many social media platforms are ideal for passing information, not all will work for flooring companies. You need to find where your customer hangs out and what they may need, then find ways to serve that need. Choose a strategic platform that suits your business by understanding your goals and target audience.

Once you get the two right, choosing the right platform for your company is easy. Ensure that your content is optimized by using keywords in your bio, like the services you offer, and provide a link to your website or online store. Let’s explore the different social media platforms to help grow your business.

• Facebook – Create a company page on Facebook and share professional photos or images. You can share a link to your e-commerce store or posts of specific jobs done.
• Instagram (IG) – The platform is ideal for short clips and images. For this reason, you can share your clients completed jobs as a portfolio of what you can do.
• YouTube – Create videos as your crew works on a project and take time to explain. It doesn’t have to be a long clip, but it should be long enough to display your expertise.
• LinkedIn – This is a professional platform. You can post informative articles with relevant professional advice to clients, create partnerships with others in your industry, and even exchange ideas.
• Houzz – If you didn’t know, this is a social platform for home services and businesses offering the services. Therefore, you need to visit the site, join other professionals and popularize your business with the right audience.
• Twitter – You can only post a short and precise message for readers. You can post an image and a teaser question that links to your site. This way, clients will always find your site through the short messages on the platform.

Whenever people search online, they use the pages that appear at the top. Pay-per-click (PPC) is a method of advertising that aggressive competitors use to outrank rivals and take the top spots. Therefore, proper use of PPC can boost your brand to stay ahead of competitors. Consequently, you can grab the attention of potential flooring clients in your town using PPC.

The method uses keywords to match search intent, meaning content creators craft copies around specific keywords to get or attract the right target audience. Once a client comes across an ad for what they’re searching for, clicking on it is almost automatic. Hence, PPC will drive traffic to your site, and the conversion rate is high if potential customers find what they’re searching for.

Your digital marketing strategies should work together to promote your flooring business. Be consistent in posting updates, branding, and voice to deliver a consistent message to your audience. Share the link to your website across all social media platforms, and always have something new to intrigue your followers.

A link to your website will lead traffic back to your site, which is a highly effective SEO strategy to rank on search engines. If followers or other business owners find helpful information in your posts, they will quickly link their business to your website. This way, you gain more followers and traffic to your business.

Before posting content on social media, ensure it’s valuable to the reader. Make value a priority to convince customers you can solve their flooring problems. To ensure you publish relevant flooring content, here are a few pointers:

• Provide answers to customer questions that customers ask. For instance, if a reader asks about your garage floor coating business, don’t wander about it but give a brief description of what it’s all about, then make a Call-To-Action (CTA) by inviting them to contact you if they need further assistance.
• Publish high-quality photos and images of flooring services.
• Ensure content has engaging, precise captions to avoid leaving followers with questions.

Social media is a marketing tool to ensure your flooring business is making rounds in all corners to find new customers. It’s a perfect opportunity to master how to market your floor coating business on social media and showcase your expertise. Moreover, displaying your work on social media helps you build a network of potential leads to establish your brand to loyal followers. Publishing relevant content constantly proves to your audience that you know their flooring needs and how to solve them. Your content can show your audience why they should trust you for their flooring needs.

Markups are the driving force behind the success of a concrete floor coating business. The more money you can get for your product by creating a compelling marketing message, the better. That’s why you need to have an effective social media presence if you’re serious about succeeding in this new market and want to gain traction with concrete coating leads.

However, if you don’t have a social media presence or an online marketing strategy, it’s time to start working on those marketing initiatives today. Having a social media presence is important for every business, but it is especially important for concrete coating companies. Here’s why.

Social Media Presence Builds Brand Awareness

If you own a concrete coating company, having a social media presence is important to help build your brand awareness. This is because people will be more likely to trust and buy from you if they know who you are and that you have been in business for a while.

In fact, social media is one of the most important things that you can do to help build your brand and reputation. When people see an image of your logo on social channels, they will know immediately what kind of business you are and where they can find more information about it.

This increases the likelihood that they will follow your page or visit your website when they see something related to your brand in their newsfeeds or on other sites.

Social Media Presence Helps Build Relationships with Clients

A social media presence is important for concrete coating companies because it helps them build relationships with their clients. Social media can be a great way to connect with customers and get feedback on your company’s services and products.

It also allows concrete coating companies to connect with potential clients. This is especially true when you’re looking for new business and want to build relationships with people who might be interested in working with you.

Furthermore, when you use social media platforms like Facebook, Twitter, Instagram, and LinkedIn, you can engage in conversation with potential customers who are actively searching for concrete coating companies in their area or are interested in learning more about the industry as a whole.

The Rise of Visual Search

An online presence is not just about having a website and an email address. It’s about having a social presence that can be used to promote your business, brand, and services. This is where Google search results come in.

If you do not have a social presence on the web, then you cannot control what people see when they search for your company on social media platforms. This limits your reach to your web pages and any other content pages that you have on the web.

Additionally, having a social media presence helps improve your ranking on SERPs. This means that your business would have greater visibility within Google’s first page when a potential customer searches for your products or services.

And, of course, the higher you rank on SERPs, the greater the chances that a customer will be converted into leads for your business. When managed effectively, leads acquired through SERPs can also result in profitable sales for your business.

Major Sources of Traffic

The importance of social media to a business cannot be understated. With over 2 billion monthly active users, it’s the second-largest search engine in the world after Google. Social media can be used to expand brand awareness, drive sales, and, most importantly, generate leads.

This makes social media a major source of traffic and concrete coating leads for floor coating businesses. This can be a huge benefit for concrete coating companies that want to reach consumers across all platforms, including Instagram and Twitter.

Social Media Improves SEO

Google is constantly striving to improve how it delivers information to its clients. This means presenting businesses whose products and services best satisfy the intent of their searchers. Google collects this information by analyzing the GMB profile of businesses for completion.

This means checking the business’s products and services, the business’s NAP (Name, address, and phone number), and of course, the social media links tied to the business. As a result, concrete coating businesses with an optimized GMB profile and an active social media presence would rank higher than others in the SERP.

This makes having a social media presence even more important now than ever for concrete coating businesses.

Social Media Can Help You Build Trust and Credibility

A social media presence is a great way for concrete coating companies to build trust and credibility with their customers. The reason is that customers are more likely to trust a concrete coating company with a social media presence. This is because they can see that the company is active on social media and interacting with its customers.

Moreover, interacting with your customers on a personal level can be particularly valuable if you’re trying to build customer loyalty or if you’re looking for ways to improve customer service.

Social media also helps cement your company’s reputation in the eyes of potential customers, which can help you stand out from your competitors.

Bottomline

Social media is an excellent marketing platform for concrete coating contractors who want to succeed in today’s competitive business climate. Companies can build a loyal following that will result in concrete coating leads by utilizing social networks and interactive features like Facebook, Twitter, and Instagram.

However, if this sounds too tedious for you, a digital agency like Floor Coating Marketing can help you create and manage a social media presence for your concrete coating business. Floor Coating Marketing specializes in social media marketing for concrete coating businesses.

We have the expertise and the resources to effectively drive concrete coating leads and boost sales for your business. And with us as your partners, you can rest assured knowing that our experts will manage your social media presence.

Did you know that Facebook is the fastest-growing marketing channel? It’s not only a social network but a way to reach customers and gain new business. If you’re a floor coating company, it can be an easy and convenient way to advertise your services, promote coupons, and reach as many leads as possible.

Concrete coating leads are an essential part of the marketing process for concrete coating businesses. There are many ways a business can generate leads, but one of the best ones is to find customers by advertising your services on Facebook.

So, how do you improve your conversion rate through Facebook advertising so you can convert more leads into sales? We will explain how you can maximize your advertising budget using Facebook. Follow these tips to make sure that your campaign is properly targeted with conversion-focused message sequences and image variations.

Facebook Ad Targeting Tips for More Conversions:

Utilize the Targeting Options Provided by Facebook

Facebook ads are great for concrete coating businesses to reach their target audience. It’s one of the most popular ways for businesses to connect with consumers, and it can help you generate more leads, sales, and brand awareness.

But many factors make Facebook ads more effective than other advertising options. Here are some tips on how floor coating companies can leverage Facebook Ads to get more customers:

• Consider your targeting options carefully. Facebook offers several targeting options that allow you to reach specific audiences based on interests, demographics, or location. You can also choose which ads appear on your page and exclude certain pages or categories from your ad campaigns. These options make it possible for concrete coating businesses to reach very targeted audiences while keeping costs low.
• Create engaging ads. The goal of any ad is to get customers interested in a product or service by appropriately targeting their interests and needs using relevant keywords. Moreover, for an ad campaign to be successful, it needs to be engaging so that people will want to click through after reading it and learn more about what the business has available for sale or the services offered by its owner.

Expand Your Target Audience by Using a Targeting Tool

If you’re not familiar with targeting tools, they’re tools that allow marketers to find specific groups of people based on certain criteria. For example, if you want to target people who have bought from your competitors in the past, then targeting tools will help you find them.

Nevertheless, the best way to expand your target audience and find out what targeting options are available for your business is by checking out Facebook’s help pages. Here’s a quick rundown:

• Facebook Ads Manager. This tool lets you manage all of your ads from one place so that everything is under control and organized. Ads manager allows you to easily create new ads from scratch or edit existing ones. Plus, with Facebook Ads Manager, you can expand your target audience to include more locations, demographics, ages, and genders.
• Facebook Audience Insights. This tool shows you how your target audience interacts with Facebook. It is one of the most powerful tools in the world of Facebook ad targeting to expand your target audience. This can be very useful in determining which posts are performing well and which ones aren’t.

You can also use Audience Insights to understand your audience better and find out who your ideal customers are, so you can reach them with your ads and content. This will help save money because you won’t waste money advertising to people who aren’t interested in your products or services.

Test Your Ad Copy for More Conversions

If you want to get more conversions with your Facebook ads, then you need to test your ad copy. This means you should have different ad copy variations and see which generates the highest click-through rate (CTR). In addition, when people click on your ad, they should see a relevant offer from your company page in the form of a coupon code or discount link. 

It’s also important to test your Facebook ad copy before sending it out to generate more conversions on Facebook. That way, you can see how many clicks and how much revenue each ad gets by comparing it against other ads sent out simultaneously. Doing this will help you identify what works best so that you can improve performance and increase profits.

Use Retargeting to Increase the ROI of your Facebook ads

Retargeting is the practice of delivering ads based on the past behavior of website visitors. Facebook retargeting allows you to target people who have previously visited your website and offer them an incentive to return.

For example, if someone browses through your home page and leaves without purchasing anything, you can use retargeting to show them an ad for the product they were interested in buying in hopes that they’ll change their mind and buy something from you. If they do, you’ve created a sale from just one customer!

Include Genuine Testimonials from Previous Satisfied Customers

Include real testimonies from past happy customers and a call to action at the end of each testimonial. This call to action should ask them to visit your page or call you directly for more information about your services. 

Moreover, when creating Facebook ads, the first thing that comes to mind is how to get more clients. Ask yourself, what do they need to see? How do they want to be treated? How do they want their floors to look? These answers are all important, but what’s really important is that your potential clients get the information and evidence from your past happy customers.

Conclusion

Facebook can be used as a powerful tool to leverage your marketing strategy. Ultimately, the key to effective targeting is having an understanding of who your target audience is. The more accurately you can define them and what will appeal to them, the more successful you’ll be with your Facebook Ad marketing campaign.

Social media is a powerful marketing tool that has allowed small businesses to reach a large audience. However, social media alone isn’t enough to build a successful floor coating franchise. You must take your social media presence to the next level and increase your brand awareness. This involves more than just posting content on social media sites. It involves making your business rank up in search engines. But what exactly is this more?

Do you have a website where you direct the audience from your social media platforms? With a website, your audience/clients can see very clearly what you offer. They can see photos of your completed work and even reviews from your happy customers. This way, they can easily build trust and even consider working with you. If you have a large audience on Facebook, Instagram, Twitter, or LinkedIn, you can easily direct them to your website for more detailed information. You can also add some call-to-action buttons on your website so that it can be easier for people visiting your website to easily reach you. A good aesthetically-pleasing website can go a big mile in advertising your floor coating business.

What comes up in your Search Engine when you type “Floor Coating Companies near me?” If your company does not come up as one of the companies, you’re underutilizing the internet. Yes, social media marketing is all great, but if you’re not fully utilizing it, you might not get the desired results. Search Engine Optimization is the process of getting your webpage up in the search engines so that when people search for your business, they can easily find you. Thus, when your website uses specific keywords related to your industry, clients can easily find you. This is one of the strategies to use in addition to existing marketing strategies.

Are you already on social media, or are you providing value to your audience? What do you post on your platforms? Do people leave your platform with more knowledge than they came with? Content marketing is a marketing strategy where a business owner provides/educates their audience on matters about their industry. For example, suppose it’s a floor coating company. In that case, you can educate your audience on the various floor coating options available, how to land the right floor coating company, and such information. This way, your audience can find the value of content and keep visiting your website more regularly. Within no time, they will be interested in doing business with you, which is how you keep attracting more clients.

Those are some strategies you can use in addition to social media to grow your floor coating business. They are tried and tested and provide a good return on investment. However, if you’re lacking in skill, you can always outsource. They are great marketing companies dedicated to getting them done for you. You can always find one!

The Global Financial Crisis (GFC) of 2008 was a major worldwide catastrophe that brought every sector to its knees. Real estate was among the hardest-hit sectors with predatory lending targeting low-income buyers and worldwide financial institutions’ excessive risk-taking.

In 2022, the same situation is imminent. Experts say the real estate market is a bit rough right now and may only worsen before it gets better. Buyers in the housing market already know how things have been tough for a couple of years. Economists opine that a housing market correction is already ongoing, with higher interest rates aimed at restoring equilibrium to the market.

Undoubtedly, the real estate correction will affect the market, and players need to have stronger brands to sail through the crisis. One of the ways to do this is by improving the quality of the properties on the market. This is where concrete floor coating services come into play.

What is concrete floor coating? This service aims at improving the quality of concrete floors by sealing the cracks and chips and removing stains. It applies to both residential and business concrete floors. Consequently, it changes the traditional dull look of concrete to an attractive and appealing look.

Real estate owners need to work with qualified service providers to get the best results from such services. For instance, only experts will know the right model of floor coating to use at what point and for which type of project. Does your company focus on residential or commercial coating jobs? Concrete floor coatings are available in many types depending on the project, including epoxy, polyurethane, acrylic, and polyaspartic floor coatings.

The coating method uses polyurea, which is eco-safe and has a LEED (Leadership in Energy and Environmental Design) contribution. The green building rating is the most widely recognized worldwide. Polyurea is environment-friendly with a low odor and dust-free installation process. Besides, the product has no volatile organic compound (VOC).

Concrete floor coating is waterproof and can withstand extreme pressure and impact. It can tolerate high temperatures to allow users to perform hot tire lifting, peeling, or patching. Besides, the floor is easy to clean and maintain after coating because it can resist cracks and bubbles. Consequently, users can have the crystal-clear finish they desire on their floors.

Polyurea-coated floors are safer because of the non-slip quality that reduces the risk of falls when the floor is wet. The floor also becomes fire-retardant due to its high heat resistance. The surface also keeps away bacteria that can affect users.

Polyurea floor coating solutions are available in many styles and colors. It’s, therefore, a viable solution for different applications, including homes, businesses, garages, driveways, and more. Users can choose their preferable designs, colors, or patterns.

Concrete floor coating is not a new concept. Many people are using it today to improve their residential or business spaces. To get started, contact the experts for further advice.

Need help becoming a reputable and authoritative Floor Coating Company locally or nationwide? Floor Coating Marketing provides educational resources and updates, but we also fill marketing voids for concrete coating contractors. We help our customers dominate their internet marketing. We provide you with an exclusive Floor Coating Marketing Dashboard which allows you to track your campaign performance while you scale your business. We don’t sell transactions; we provide concrete coaters with the full experience!

The screenshot below shows our client ranking in the top #1 and #2 positions on Google Local Search for their local epoxy coating company – and in a large Tier 1 city. Our FCM experts were able to double their initial goal reaching a 2000% increase in conversions…

Feel free to download our Free Ultimate Digital Marketing Checklist for Concrete Coating Contractors. Get it today and go get more concrete coating jobs!

Coating contractors require top-notch advertising tools to help run their business. There are several listing sites, such as Houzz, where concrete coating contractors can advertise their businesses, hire employees, and get tips for running their business.

However, some of these listing sites might not work. Instead, your business will require a marketing agency that has studied industry trends and knows how to generate leads for your business. We will highlight four reasons why advertising on Houzz and other listing sites is not ideal for floor coating marketing.

Most advertising platforms have a typical advertising method; the company name, a list of services offered, an offer, and an appealing picture. When advertising your business on most listing sites, the sites use a common tagline.

However, your advert needs to stand out among a pool of other contractors. Our marketing agents will sit down with you and develop a personalized tagline for your business that will highlight the exact services your firm offers. Since different firms have different policies, your advert will stand out from the rest, and your target clientele can easily filter out your business.

Most listing sites use low-quality and standard advertising tools. Like coating contractors use concrete encounter tools to assess the moister content in concrete, we understand the importance of using high-quality tools to review your business.

We work closely with you to identify the ideal solutions to meet your business needs and help you meet your goals. Our agenda is not to rush into marketing but to categorically assess the success of your business and how to maximize profit for you.

Concrete coating contractors evaluate the floor surface to assess the coating options. New concrete floors have several options, but older floors have minimal options due to wear and tear, cracks, and stains, so some coatings are unsuitable for such surfaces.

Similarly, our company evaluates your business, advertising tools, and target audience. From this evaluation, we can develop new advertising techniques to suit your business or work on the former techniques you were using to achieve new results.

Listing sites such as Houzz do not have time to evaluate the advertising techniques used by your business. Such sites work with limited resources, so your business won’t reach its potential.

There are various types of concrete floor coatings, such as epoxy floor coating, polyurethane floor coating, and acrylic floor coating. Concrete coating contractors choose the most suitable floor coating depending on the type of floor surface.

Similar to how contractors have a variety of coatings to choose from, our company has different marketing strategies such as social media marketing, email marketing, inbound marketing, and content marketing. We choose the viable marketing strategy for your business, execute it, and give your business the boost it requires.

Listing sites do not delve into these strategies to help you choose the best for your business. Instead, the strategies used by these sites are similar and not personalized per business.

Your business requires the best team to handle your marketing and advertising needs. We offer different advertising services to help concrete coating contractors develop a strong foundation for their business.