Google Ads, YouTube Ads and Local SEO for Concrete Coating Businesses: Breaking Free from the Craze
Our parent company has been running campaigns for marketing and advertisment agencies for years. We hope this article provides some good advice before you start flipping your bricks like those in the solar, HVAC and roofing industry.
Don’t get comfortable advertising on one platform like Facebook. Run Local SEO and start optimizing your Google Ads and YouTube Ads now to get more customers and collect data for less than what it will cost later. Costs will increase on advertising platforms and they generally start with Facebook. Don’t be the last one to start the transition!
The Facebook Surge
The popularity of Facebook advertising has led to a surge in competition and subsequently increased costs per click, resulting in inflated cost per conversion. Marketers who solely focus on Facebook campaigns often neglect the potential of other platforms, leading to missed opportunities for concrete coating businesses.
There is a common misconception that Facebook is the only way to go. This is primarily because you were told that people searching Google are not familiar with what queries (keywords) to search for. This is simply not true. People are becoming more familiar with epoxy coating solutions as it becomes more popular. If you have ever ran a Google or YouTube campaign, the data will prove it.
Facebook users are getting hit left and right with concrete coating ads, especially if they are being retargeted. When they are ready to buy, many of them will search Google for reputable companies in their areas because they understand that it is easy for any company to run an ad on Facebook. The more places your business appears online, the more reputable you appear.
But Wait, There Is More!
YouTube Ads offer another avenue for showcasing your concrete coating expertise. With engaging video content, you can captivate viewers, demonstrate your skills, and establish your brand as a trusted authority in the industry. YouTube Ads are especially effective in targeting DIY enthusiasts or homeowners seeking professional services for their garage coating or epoxy concrete needs.
You can convert victors into customers for less by publishing videos on your channel and running advertisements that demonstrate how your company completes a job professionally using proper equipment and the importance of experienced assessments so you can avoid issues that can arise by half-ass job.
Your videos can also inform your viewers of how physically demanding the job can be, especially those who believe they can quickly and easily coat their floor themselves. Once they realize how much time it takes and the resources involved, they will reconsider trying to tackle it on their own.
The Hidden Potential of Google Ads and YouTube Ads
Google Ads and YouTube Ads are powerful platforms that are often overlooked in the concrete coating industry. Google and Youtube are less competitive making them a less expensive alternative for concrete coating businesses. By reducing your cost-per-click you can maximize cost-per-conversions, and with an active-managed campaign, you can further optimize campaigns for max results and reduced ad spend.
Additionally, Local SEO techniques help you dominate your market and maximize your long-term profitability so you can eventually ease up ad increase advertising spend.
Unlike Facebook, Google Ads and YouTube Ads capitalize on users actively searching for products and services, making it an ideal platform for reaching customers who are ready to make a purchase decision. People on Facebook to stay up-to-date with friends and family and search cat videos. Facebook is still effective, but by leveraging strategic keyword targeting and captivating ad creatives, you can tap into this highly motivated audience and generate profitable conversions.
The Power of Local SEO
Now, let’s talk about the long-term domination strategy – Local SEO. Many marketing agencies fail to understand the immense value of Local SEO for concrete coating businesses as keeping up with SEO updates and trends is a job in itself.
By optimizing your website and online presence for local search, you can ensure that your business appears prominently when potential customers in your area search for related terms. This targeted approach not only reduces competition but also attracts highly qualified leads who are more likely to convert into paying customers.
Local SEO is the key to dominating your market in the long run and people tend to choose high ranking businesses on Google by claiming and optimizing your Google My Business profile, earning positive reviews, and strategically incorporating local keywords into your website content, you’ll establish a strong online presence that local customers can’t resist.
In a world where everyone is flocking to Facebook ads, it’s essential for concrete coating businesses to step out of the crowd and explore alternative marketing avenues. By embracing Google Ads, YouTube Ads, and Local SEO, you’ll unleash the true potential of your business, reaching motivated customers, and maximizing your profitability.
Don’t let misconceptions hold you back from exponential value. Embrace the power of Google and local search, and watch your business flourish. With lower costs per click, highly targeted audiences, and long-term dominance through Local SEO, you’ll establish your brand as a leader in the concrete coating industry. So, gear up, revamp your marketing strategy, and conquer the market with confidence. Your success awaits!