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Almost every business has embraced the power of digital marketing. The floor coating industry has also started to warm up to the idea of content marketing. And also the idea of generating epoxy leads online. Today we are going to talk about local SEO and how your epoxy flooring business can benefit from it.

Let’s start by first defining what a local search means. A local search is when a person searches for services, businesses, products, or any additional information relevant to a specific location. For example, a person could be searching for “epoxy flooring business near me” to find the epoxy flooring businesses near them, or they could be searching “floor coating contractors near me” to find floor coating services nearby. In simple terms, a local search is very specific to a certain location compared to general searches. Therefore, local SEO is the process of optimizing your online visibility to show up in those local search results.

Local SEO is important because it helps you:

• Increase online visibility.
• Bring more foot traffic to your physical location.
• Attract more targeted traffic, which improves your chances of conversion.
• Build your trust and enhance credibility.

The local snack pack is one of the ways in which local SEO enhances your online visibility. For every local search, Google sorts the search results into three categories – sponsored, snack pack, and organic. Sponsored results appear prominently at the top of the search result pages with the “Ad” or “Sponsored” label, but they are paid for.

Snack pack results appear next in a box that highlights the top three business listings related to a particular search. There is a better chance of visibility if you get featured in the snack pack.

Organic results are below the snack pack results. So, even though you rank on the first page of local search results, you might not appear prominently as a business that is featured in snack pack results. So, the goal of your SEO strategy should be to rank on the first page of organic local searches as well as in your local snack pack. This enhances optimum visibility and improves the chances of attracting targeted traffic.

Google My Business is a very critical part of your local SEO strategy. This is a tool that allows you to create free business listings. It is one of the top factors that Google will consider when ranking businesses. To start, go to Google My Business and create your listing. You will need to provide the following:

• The full and correct name of your epoxy flooring business.
• Your physical office address.
• The exact location on the map.
• Your business category.
• Phone number and website if applicable.

You will have to verify your listing once it goes live, either through a phone call or a postcard. To optimize your GMB, provide your working hours, upload photos of your services, and provide additional phone numbers if applicable.

Smartphones are now part of everyone’s daily life, it’s only natural that people will be using their phones for local businesses. A recent study found that 82% of respondents used their phones to conduct ‘near me” searches. Thus it’s necessary to create a mobile-friendly website so that your visitors have no trouble finding the information they need. Remember to add click-to-call buttons to the site. This could magically help your floor coating business since 60% of mobile users have contacted a business directly from search results.

Having plenty of authentic and positive reviews can work wonders in boosting your visibility in local searches in addition to enhancing your reputation. This means you need to ask for reviews from your happy clients. Clients who are satisfied with your epoxy flooring services. Focus on areas where Google would expect your business to have reviews. Collect reviews from customer directories and social media such as Facebook, Thumbtack, and Yelp.

Google considers citation signals such as citation volume and name, address, and phone number (NAP) in local searches. This is to mean your information should be on major citation websites: besides GMB, Yelp, Facebook, and Bing Maps. Focus on directories that have higher authority than on smaller listing directories. Make sure your business name, address, and phone number are consistent across all platforms and websites. Look out for any misspellings, address and phone number discrepancies, and duplicate listings, and fix them to improve your local SEO.

Social listening is the primary source of marketing insights, but its benefits go beyond that. It can even fuel your local SEO if you know which insights to look out for and how to make the most of them. Use social listening to find out what people in your target location are saying about epoxy flooring. You can even use it to collect information about their interests, priorities, and so on. Then, use these insights to find out how you can make changes to your strategy or even how you are presenting your business. For instance, you might notice that your clients are complaining about how they lack information on epoxy flooring or how to maintain it. You can focus on providing consumer education so that people are more aware. Social listening can help identify what type of local content your target audience is looking for. You could then build a vigorous local content strategy to fit those needs. You can even discover keywords to use in your content optimization strategy.

In conclusion, this is some information about Local SEO and how you can use it for your epoxy flooring business. The tips are simple enough to be used by anyone looking to increase their epoxy flooring business profits. However, you can also contact us here at Floor Coating Marketing for your search engine optimization. We help concrete floor coating contractors leverage the internet and get high-quality leads. Talk to our experts today for professional help.

Are you a concrete floor contractor with expertise in a variety of concrete flooring services tailored for both domestic and commercial customers? Are you struggling with generating new business of late? Even if you’re the industry leader known for offering premier renovations, upgrades, and replacements, there come phases when the business is slow, and you can’t figure out how to get around that. You might also want to implement a thorough marketing strategy to grab more and more clients and see your business grow. Whatever the case, you need to learn how to generate flooring leads and turn them into long-term, returning clients.

You might be the best in the business, but you can’t acquire new clients if your prospects are unable to find you. You have to do your marketing right and generate new leads regularly to survive, regardless of where you are located and for how long you have been serving your community with high-quality flooring services.

Once you are able to generate flooring leads regularly and attract new customers, it will result in securing more high-paying jobs, increased business revenue, and long-term sustainable growth for your business.

So, how do you go about lead generation? Let’s explore!

Remember, things have changed a lot since the days when word of mouth and billboards used to be the biggest advertisement media. In today’s digital world, every business needs to ensure they are not only present online but also implement effective marketing strategies to be found by their prospective customers. Once you are there, you have the chance to market yourself and compete for more business, allowing your prospects to find you online.

So, how do you establish your presence on the web?

Whether you are a new business in the flooring services market or you’re a renowned name, you need a professional business website to grow. It will serve as the online storefront for your flooring business. It will allow your potential customers to learn more about you and the services you offer and get a feel of your service quality and contact you if they think you’re a perfect match for what they need.

Accurately reflecting the quality of flooring services you offer, your business website will be the stepping stone in effective lead generation. It gives your prospects everything they need to know about your business and will allow them to easily contact you if they need your services.

Wondering how to generate flooring leads with a business website? Well, your website lays the foundation for attracting new customers. When properly optimized, it will appear at the top of the SERPs in Google for relevant flooring services searches. But if it’s not there, you’ll lose a major chunk of your prospects.

Besides having your business website, your existence on popular social media platforms like Instagram and Facebook is also crucial to maintaining an effective web presence. Social media is where everyone socializes in today’s tech-forward world, and that’s where most businesses engage with their prospects to keep them in the loop and grab every opportunity of generating new business.

On your social business pages, you can share information that interests your prospects, help them learn more about different types of flooring, keep them updated with the latest trends, and also subtly advertise your services. The more your prospects will engage with you on social, the more leads you’ll be able to grab. It can be a cost-effective marketing technique if you work out the right strategy and target the right audience.

Once you have established your presence on the web, it’s time you learn how to generate flooring leads using modern-day digital marketing techniques along with traditional ways to reach out to your prospects. Here we have listed some effective marketing techniques and ideas to help you generate high-quality flooring leads. Let’s start learning!

When done right, SEM and PPC campaigns are proven tactics to generate high-quality flooring leads that you can easily convert into satisfied customers moving forward. While most businesses choose Google for such paid advertising campaigns, you shouldn’t ignore other popular search engines like Bing. Stats show that visitors who land on your website through SEM or PPC are 50% more likely to buy from you than those who come to you from other channels.

PPC campaigns serve your adverts on targeted publisher websites where your prospects are likely to be. It’s a cost-effective marketing model where you only pay when your ad is clicked. SEM ads, on the other hand, appear in SERPs when users search for your targeted keywords. In this model, you have to bid to secure the top spot in the search results. The higher the bid, the greater your chances to outrank your competitors and steer your prospects to your landing pages.

Remember, however, that you need to target the right keywords to get the desired results from your ad campaigns. If you fail to do that, you’ll only be increasing your marketing expenditure without getting quality leads or conversions.

Search Engine Optimization hasn’t gone irrelevant even today. In fact, it’s got even better with local SEO making its way into the digital marketing arena. As a flooring business, you should optimize your website for local search results so that you can outrank your competitors when they search for your targeted keywords. If you can apply a robust local SEO strategy, it will alone be sufficient for generating a significant number of qualified flooring leads for your business.

Set up Google My Business for your flooring company, create a robust landing page to generate leads, and then rely on strategies like content marketing and backlinking to bring prospects to your website. The first step is to generate leads, and you can then gradually take them down the funnel to convert.

Whether you are doing SEO or launching PPC and SEM campaigns, the keywords you target play an important role in driving the desired results. If you choose the right keywords, you’ll be targeting a very specific group of audiences, and they will be interested in your offering more than anyone else. In fact, it’s highly likely for them to convert at a later stage.

So, what type of keywords should you be targeting? A simple answer would be long-tail keywords. If you consider targeting short-tail keywords like “flooring company” or simply “flooring”, these generic searches don’t really offer too many insights into the user intent. The audience, in this case, will be broad, the competition will be very high, and the chances for conversion will be minimal.

On the contrary, long-tail keywords are much more specific and give you a clear idea of what the user might be searching for. Targeting these keywords will automatically filter your audience significantly as they more specifically describe what the users are looking for. A couple of examples of long-tail keywords would be “flooring company in Miami, FL” and “concrete flooring companies near me”.

It is always great for flooring businesses to have professional, well-designed websites, but if you are not using SEO to its full potential, you are likely missing out on a large number of qualified flooring leads. One way to maximize the results from your SEO efforts and boost traffic to your website is to start a blog. Target high-volume keywords on your blog and try to rank on top of the SERPs for those keywords so that you can generate more traffic to your website.

Besides sharing original, authentic content on topics that your target audience might be interested in, you can get creative and have your prospects signup for your services. When your customers get information and services in a single place, they’ll be likely to spend more time on your website and will eventually make a transaction. It could be sharing their information with you or even making a purchase directly.

Earlier, we talked about establishing your presence on popular social media platforms like Instagram and Facebook. Once you have a large following on your social handles, you can always leverage that to generate flooring leads for your business. Run targeted campaigns and social media ads to reach out to the maximum potential customers, share your success stories and customer testimonials, and portray your work in the best way possible on your social pages to attract more and more new customers. Social platforms even allow flooring contractors to target their ideal customers by location, interests, demographics, and more.

You can always benefit from serving your ads to these targeted groups of audiences as it will boost awareness, and people will know what your flooring company does. When they continuously see your branding and ads, it is more likely for them to contact you when they are looking for similar services.

Flooring companies have been successfully using email marketing for lead generation for decades. It’s one of the oldest digital marketing techniques, and it’s still relevant even today. Stats show that businesses that identify their ideal prospects and stay in touch with them through email end up generating 50% more leads that are sales-ready. They also spend 33% less on their marketing budget compared to other lead generation methods.

As most flooring companies overlook email marketing and fail to reap its benefits, it’s a perfect choice for flooring lead generation. You’ll be likely to reach out to prospects who are not targeted by anyone else. So, it can be an effective tactic for generating flooring leads.

The popular video-sharing platform YouTube has immense potential, and you can even use it to your advantage for flooring leads generation. It is always a great idea to showcase your work in a professional manner through creatively created YouTube videos. In these videos, you can portray your best work on the most challenging projects through attractive animations and other useful tools. Your Youtube videos can also share helpful information related to flooring projects and signs one might need their flooring redone. In fact, the ideas can be so diverse and attract a wide audience.

You can also share your contact information at the end of these videos and encourage your viewers to get in touch if they have any queries or need any concrete flooring services. As a result, you’ll get more qualified leads that you can later convert into customers.

If you are not an expert and have little knowledge about how to generate flooring leads, it’s always a better idea to hire industry experts to do the job for you. It’s their job, and they do it day and night for their customers and have a close understanding of how lead generation works for the flooring market. It will also allow you to focus on your core competencies and let the experts do what they are best at.

All you need to do is to hire a professional lead generation company, tell them where your company operates and what types of leads you are interested in, share your budget for each qualified lead, and they’ll get you the exclusive flooring leads. It’s that simple. Just sit back now and track how much you have earned from your investment.

Generating qualified leads regularly is essential for sustainable business growth. There can be different ideas you might want to incorporate into your flooring services marketing plan to reach out to a targeted group of people who would be the most interested in buying from you. Implement a few of those and start generating more leads and converting more customers to see your revenues go skyrocketing. Not interested in doing the lead generation on your own? Save yourself time and hassle by hiring the best lead generation services, and see your business grow quicker than ever.

Marketing strategies have been changing over the years. Companies are slowly migrating from traditional marketing strategies and embracing new marketing techniques i.e., digital marketing. In digital marketing, we say content is king, and that is why almost all companies have embraced content marketing. Content marketing has been proven to deliver resounding success. That is why you need to incorporate this strategy. With content marketing, you grow your audience engagement, develop your online presence, and drive sales. In this post, we review how producing consistently high-quality content can help your floor coating business.

Content marketing is important majorly because it increases your brand awareness. It does this by answering your audience’s questions and helps you build trust, develop relationships, improve conversions and generate leads. Consistent, high-quality, and engaging content influences your audience’s decision-making more than any other marketing technique. Big brands have understood this technique and know how to portray their brand consistently and at every customer touch point. Thus, for a floor coating business, you need to create high-quality content that carries a unique, identifiable voice, style, and pitch across all your distribution channels. Consistent content will establish your credibility, build trust and strengthen your reputation. So, what are the benefits of content marketing important in the first place?

Creating great content is an important asset for your floor coating business. This is because great content can create positive impressions on your potential clients and make them come back for more. It is your job to capture your audience’s attention – those looking for floor coating services and continually enforce a positive brand impression.

It is one thing to have many social media followers and totally another to have an engaging audience. If that is what is happening currently on your platforms, then it’s time you embraced content marketing. Creating quality content on social media can help you improve your engagement. You can get reviews positive reviews from clients you have previously worked for and even engage with potential clients. This helps build brand credibility.

Creating content will help your brand build a relationship with your audience. You can create content that answers their questions on floor coating and interact with them to know what their needs are. When you create value for your audience without taking anything in return, your audience will trust your advice and recommendations. Eventually, when your content shows up at the right place with the right audience, it will improve your brand’s reputation. The more quality content your customers see, the more they are likely to have a positive impression of your floor coating company.

Content marketing can also help you generate leads for your floor coating business. When your audience engages with your content, they are more likely to purchase your services in the future. Moreover, you can place call-to-action (CTA’s) in your content to generate new leads for your sales team. How can content generate leads for a floor-coating business? You create content that provides your users with useful, free information and includes CTA’s anywhere in the content. Your users are more likely to click the CTA’s and move to your landing page. Once on your landing page, converting them is easier.

You can post content that influences your conversion rates. Content can help your audience connect with you and give them the information they require to make educated purchases. Your post can make your potential client’s decision-making easier. If you use blog content to bring in traffic, use original graphics rather the stock photos. This is because marketers report the former as least effective in lead conversion. Always include CTA’s in your content to guide your reader on what’s next.

Creating high-quality content helps you build your authority online. If you establish yourself as a credible source to get information, you are more likely to rank higher in search engines. Your clients will be more inclined to trust you if they see you as an industry expert. You need to create content that demonstrates you are an expert in floor coating and provide answers to your audience’s questions. Content marketing is important, but how can we be successful at it? Content scoring is a way to assess the quality of your content. You can use content scoring to measure and improve your content marketing performance and offer great value to your audience.

The more consistent, high-quality, engaging content you produce, the better it will be for your SEO. For example, your content can help your floor coating business become visible online and build trust and authority with your audience. Additionally, with a developed content strategy, your content should help you rank higher in search engines.

All people who like your content and feel positively about your brand are more likely to become your brand ambassadors before purchasing your product. Brand fans can be loyal and influence their friends and families buying decisions. This is because they see the value your business provides to its current audience. Content marketing is the most successful way to achieve this. I am sure you have one brand that you are extremely loyal to, even though you have not gotten the chance to use their products yet. Do you the same can apply to your floor coating business?

Content marketing is the most effective marketing strategy. The upfront costs for content marketing appear steep, and that’s a fair point. The estimates for blog content range from $150 a post to $3,000 for a freelance writer. However, you can use the route of hiring time-staff writers to create content for you regularly. In the long run, when compared to paid ads and traditional marketing, content marketing wins every time.

Although almost anything can improve brand awareness, content marketing does it in a very unique way. Content marketing does more than just rank your article on page one. It also makes your content and brand appear everywhere your potential customers are looking for your product. To use this technique, write about topics that interest your customer so that they can start associating your great content with your brand.

The first step in creating a content marketing strategy for your floor coating business is to understand your target audience. You need to know which people are more likely to need floor coating services. Where can you find them? Which social media platforms do they use? Once you have a clear understanding of who they are, then you can create content that relates to them. You can create content that appeals to their interests and values to show them you are dedicated to providing them with great services. This way, you will meet their needs and wants, and they will keep coming back to your website.

Once you have an understanding of your floor coating audience, you can now create a strategy for reaching them. You can start by telling customers your brand’s story. Build an ‘About’ or ‘Our story’ page where you can tell your audience who you are and what your company’s values are. Your story allows you to connect with your customers beyond your floor coating business. This helps you build a reputation and encourage repeat customers. You can build content sites for pages like blogs and inbound marketing, guides, how-to-content, and informational pages that help your readers move along in their shopping journey – this makes your brand seem more authoritative. You can also include video content with before and after videos to show your credibility. A good content marketing strategy ensures you reach as many people as possible.

How you present yourself in your content is another important aspect of your content marketing strategy. Are you being original to your brand, or are you just following the masses? Remember, your brand and online presence should reflect authenticity. Your content is your voice, and how you present it should improve your brand awareness. Your posts should be consistent in style and personality. Show your original photos and videos. This way, you can stand out from all other floor coating contractors.

Blog posts are vital for your content marketing and brand awareness strategy. You should produce new and unique content on a regular schedule. Posting a new blog every two weeks or every month can help build your brand. People are always hungry for information thus, posting industry trends is a great start. Write posts that stand out, and be sure you give accurate and up-to-date information. Inform your clients of all the new developments in the floor coating industry.

Content Scoring is assessing and quantifying the true impact of content marketing by tracking how individual content pieces perform in generating and converting leads. Content scoring will help your floor coating business prioritize only the areas that have a higher probability of generating and converting leads. Content scoring is a reliable and predictive method of evaluating the engagement potential of an individual piece of content before it’s published. The quality of your content will depend on your audience’s profile. When you better understand your customer’s needs, you can offer high-quality relatable content. However, improving your content is a gradual process, and you need to continually measure and analyze your audience’s response to understand and improve the areas that matter the most.

• Establish your scoring criteria: Here, you need to establish a foundation built on the engagement metric that has the greatest impact on your content. For floor coating businesses, it is page views or shares on social media.
• Create a marketing campaign: Once you identify the metric that matters most to you, you create a campaign and add high-quality content that meets the threshold. For example, if you decide that 1000 views are high-performing, you create content that meets the said criteria.
• Monitor content performance: Measure how each new piece of content you create is performing. As certain content assets meet your success metrics – 1000 page views, for example. Add them to the campaign. Continue adding content to build a small sample size of high-performing content.
• Assess what works: Now that you have your high-performing content, you can further analyze it to see what makes your content perform. This can be difficult to quantify, but you can discover some patterns and then replicate them.
• Rinse and repeat: Even though these patterns are always changing, this manual process can help you score your content and take action on your insights in the future.

Content scoring is a tedious process, and this only scrapes the surface of a true content-scoring system. Content scoring helps your brand set a benchmark for itself. It helps you move closer to understanding your customer’s buying stages and expectations. When you establish the content type that works best for a specific customer segment, it is easy to replicate your success over and over again. However, you can also outsource your content to a floor coating marketing company like ours. This way, you can be assured of success in content marketing while you work on honing your craft.

In conclusion, these are some of the ways in which content marketing is beneficial to your floor coating business. If you embrace content marketing as a floor coating contractor, you are sure to stand out from the crowd. When people look for floor coating companies, your name will appear first in the search engine. If you are not able to hack content marketing, you can reach out to us here at Floor Coating Marketing. We help floor coating contractors generate high-quality leads for their businesses. Talk to us, and we are more than happy to deliver!

Are you in the floor coating business, and you’re struggling to find new ways and techniques to convert your leads into customers? Are you getting a lot of leads from digital marketing, and you have not figured out ways to convert them? Well, you are not sailing alone in that boat. So, we are going to give you ten tips you can use to convert your floor coating leads into customers.

Customers hate salespeople who only care about making a sale. You need to focus on bringing value to your customers. How will your floor coating service improve their daily lives? To easily convert your leads, you need to aim at improving your customer’s life and addressing their needs. Your potential clients don’t care about the solution you are providing. All they care about is their relief. Pose as a mentor with great expertise in floor coating. This way, your potential clients can trust your judgment and solutions to their problems.

What type of problems are your potential clients facing? You identify their problem by using different approaches every time you ask a question to get the conversation started. Using this approach opens up a dialog and uncovers questions or questions that your prospect might have. Once you have a clear understanding of their problem, then you can effectively cover it in your sales pitch.

You will find that your prospect will be much more responsive if you encourage a two-way conversation about their needs in a casual setting. You will be able to figure out precisely which service will best solve their needs. Don’t make your conversation feel like a monolog because it turns out like a traditional sales pitch, and they will see right through it.

Keep your floor coating customers warm throughout the sales process. If you call your prospect within a few minutes of signing up, they might not be ready to take the next step. But since they have expressed some interest in floor coating services, don’t lose the chance to keep them warm when jumping on a phone call. Experts say that a prospect sees or hears your message at least seven times before they can buy from you. This is customer care, and it starts way before a sale is made. Keep your prospects informed and show them that you care so that they can keep coming back to you when they have questions.

This is the end goal of the entire sales process, and it’s not something new. It seems like common sense, but you may be surprised to find out that many people don’t do it. Ask your prospects if they are ready to buy your services, and watch how many of them say yes. They would not have gotten this far in the sales process if they didn’t have an interest in floor coating. If you fail to ask for the sale, another floor coating contractor will.

Follow up with your prospects via email and phone calls to keep your leads on their toes. Following up is always a great way to convert your prospects into customers within a short period. You should contact all the leads generated immediately and follow up within a couple of days. Make sure you show them how valuable your service is and provide answers to all their questions.

Leads are a perishable commodity for your business and should not be made to wait for the next day. You need to make your first contact with them as soon as possible. If you wait any longer, their interest can drop drastically. Don’t give your lead a chance to lose interest in your product or move to your competitor. For better conversation rates, make sure you set up your internal systems for following up with your leads.

People will buy you first before they even buy your product. So, always be genuine and friendly to your prospects. When you speak the truth, you are more likely to gain your prospect’s trust, so always have a real and honest dialog with them. Every meeting or call you have with them should be a conversation, not a sales pitch. Spend at least half of your time with them, listening to them. Make the conversation purely about floor coating so that the prospects view you as an expert.

People will buy you first before they even buy your product. So, always be genuine and friendly to your prospects. When you speak the truth, you are more likely to gain your prospect’s trust, so always have a real and honest dialog with them. Every meeting or call you have with them should be a conversation, not a sales pitch. Spend at least half of your time with them, listening to them. Make the conversation purely about floor coating so that the prospects view you as an expert.

To win your prospects’ hearts, give them special gifts and personalized discount deals. Free things always feel nice. Giveaways are an excellent way to pique people’s interests and entice them to make purchases. You can offer free training or maintenance to prospects who buy your services. Or you can offer free quotations to people who make a purchase within a certain period. This way, you are able to win your clients’ hearts and easily convert them into customers.

People hate to be sold and like to buy – keep this in mind throughout the lead conversion process. Your main aim should be to provide value to your prospects and not to sell. If you follow the above tips, you will gain the trust of your prospects, and they are likely to buy your services. If you are a concrete floor coating contractor and you have not yet mastered the art of floor coating lead generation, you talk to us here at Floor Coating Marketing. We are a lead generation company, and we ensure you have high-quality leads at any given time. We take your floor coating marketing strategy to the next level. Reach out to us for more information.

Marketing strategies like advertisements on print or TV and billboards were the best ways to reach customers. But, trends have changed drastically for any competitive business, including services. Today, marketing strategies are all about pleasing search engines since customers are online looking for flooring services. Hence, you need to strategize how to market your coating business on social media to amass more customers.

The internet has revolutionized businesses by offering almost everything online, and more entrepreneurs are opening e-commerce. This way, customers can search and find floor coating leads online and then make contact. Social media is a robust marketing tool you can use to satisfy customers who need floor coating services by creating effective campaigns.

Billions of people send and receive messages on social media. Thus, using social media platforms with the right message will equally influence potential clients of your business. For this reason, social media platforms are increasingly the new playground for business owners for a wider reach and influence on a brand and customers.

Business owners must invest in online marketing by capitalizing on social media platforms to reach a colossal audience. You can build your brand’s awareness with adequately crafted messages by ensuring an online presence that drives traffic to your garage floor coating business. Anytime a potential customer searches social media or floor coating services, your business should be well-optimized to show up among the top companies to catch a customer’s attention. Here are ways to maximize your online presence and catch the attention of would-be customers on social media.

Today, social media is king in popularizing your businesses. Use Facebook, Instagram, and Twitter to reach more people by creating brand awareness through social engagements. First, you must establish a loyal social following by constantly posting content about your business, services, and products and publishing testimonials from satisfied clients. Don’t just dwell on business alone; include some funny but relevant videos, GIFs, and images related to flooring.

Further, you can dedicate a day to relating with followers to provide information by answering questions about your brand. This way, customers will appreciate your effort and even refer other potential followers, and as a result, your business grows. Answering followers’ questions or finding time to interact with them is captivating. Customers love it when they’re appreciated, and promptly relating to them in the comment section is a sure way to retain them.

Although many social media platforms are ideal for passing information, not all will work for flooring companies. You need to find where your customer hangs out and what they may need, then find ways to serve that need. Choose a strategic platform that suits your business by understanding your goals and target audience.

Once you get the two right, choosing the right platform for your company is easy. Ensure that your content is optimized by using keywords in your bio, like the services you offer, and provide a link to your website or online store. Let’s explore the different social media platforms to help grow your business.

• Facebook – Create a company page on Facebook and share professional photos or images. You can share a link to your e-commerce store or posts of specific jobs done.
• Instagram (IG) – The platform is ideal for short clips and images. For this reason, you can share your clients completed jobs as a portfolio of what you can do.
• YouTube – Create videos as your crew works on a project and take time to explain. It doesn’t have to be a long clip, but it should be long enough to display your expertise.
• LinkedIn – This is a professional platform. You can post informative articles with relevant professional advice to clients, create partnerships with others in your industry, and even exchange ideas.
• Houzz – If you didn’t know, this is a social platform for home services and businesses offering the services. Therefore, you need to visit the site, join other professionals and popularize your business with the right audience.
• Twitter – You can only post a short and precise message for readers. You can post an image and a teaser question that links to your site. This way, clients will always find your site through the short messages on the platform.

Whenever people search online, they use the pages that appear at the top. Pay-per-click (PPC) is a method of advertising that aggressive competitors use to outrank rivals and take the top spots. Therefore, proper use of PPC can boost your brand to stay ahead of competitors. Consequently, you can grab the attention of potential flooring clients in your town using PPC.

The method uses keywords to match search intent, meaning content creators craft copies around specific keywords to get or attract the right target audience. Once a client comes across an ad for what they’re searching for, clicking on it is almost automatic. Hence, PPC will drive traffic to your site, and the conversion rate is high if potential customers find what they’re searching for.

Your digital marketing strategies should work together to promote your flooring business. Be consistent in posting updates, branding, and voice to deliver a consistent message to your audience. Share the link to your website across all social media platforms, and always have something new to intrigue your followers.

A link to your website will lead traffic back to your site, which is a highly effective SEO strategy to rank on search engines. If followers or other business owners find helpful information in your posts, they will quickly link their business to your website. This way, you gain more followers and traffic to your business.

Before posting content on social media, ensure it’s valuable to the reader. Make value a priority to convince customers you can solve their flooring problems. To ensure you publish relevant flooring content, here are a few pointers:

• Provide answers to customer questions that customers ask. For instance, if a reader asks about your garage floor coating business, don’t wander about it but give a brief description of what it’s all about, then make a Call-To-Action (CTA) by inviting them to contact you if they need further assistance.
• Publish high-quality photos and images of flooring services.
• Ensure content has engaging, precise captions to avoid leaving followers with questions.

Social media is a marketing tool to ensure your flooring business is making rounds in all corners to find new customers. It’s a perfect opportunity to master how to market your floor coating business on social media and showcase your expertise. Moreover, displaying your work on social media helps you build a network of potential leads to establish your brand to loyal followers. Publishing relevant content constantly proves to your audience that you know their flooring needs and how to solve them. Your content can show your audience why they should trust you for their flooring needs.

Markups are the driving force behind the success of a concrete floor coating business. The more money you can get for your product by creating a compelling marketing message, the better. That’s why you need to have an effective social media presence if you’re serious about succeeding in this new market and want to gain traction with concrete coating leads.

However, if you don’t have a social media presence or an online marketing strategy, it’s time to start working on those marketing initiatives today. Having a social media presence is important for every business, but it is especially important for concrete coating companies. Here’s why.

Social Media Presence Builds Brand Awareness

If you own a concrete coating company, having a social media presence is important to help build your brand awareness. This is because people will be more likely to trust and buy from you if they know who you are and that you have been in business for a while.

In fact, social media is one of the most important things that you can do to help build your brand and reputation. When people see an image of your logo on social channels, they will know immediately what kind of business you are and where they can find more information about it.

This increases the likelihood that they will follow your page or visit your website when they see something related to your brand in their newsfeeds or on other sites.

Social Media Presence Helps Build Relationships with Clients

A social media presence is important for concrete coating companies because it helps them build relationships with their clients. Social media can be a great way to connect with customers and get feedback on your company’s services and products.

It also allows concrete coating companies to connect with potential clients. This is especially true when you’re looking for new business and want to build relationships with people who might be interested in working with you.

Furthermore, when you use social media platforms like Facebook, Twitter, Instagram, and LinkedIn, you can engage in conversation with potential customers who are actively searching for concrete coating companies in their area or are interested in learning more about the industry as a whole.

The Rise of Visual Search

An online presence is not just about having a website and an email address. It’s about having a social presence that can be used to promote your business, brand, and services. This is where Google search results come in.

If you do not have a social presence on the web, then you cannot control what people see when they search for your company on social media platforms. This limits your reach to your web pages and any other content pages that you have on the web.

Additionally, having a social media presence helps improve your ranking on SERPs. This means that your business would have greater visibility within Google’s first page when a potential customer searches for your products or services.

And, of course, the higher you rank on SERPs, the greater the chances that a customer will be converted into leads for your business. When managed effectively, leads acquired through SERPs can also result in profitable sales for your business.

Major Sources of Traffic

The importance of social media to a business cannot be understated. With over 2 billion monthly active users, it’s the second-largest search engine in the world after Google. Social media can be used to expand brand awareness, drive sales, and, most importantly, generate leads.

This makes social media a major source of traffic and concrete coating leads for floor coating businesses. This can be a huge benefit for concrete coating companies that want to reach consumers across all platforms, including Instagram and Twitter.

Social Media Improves SEO

Google is constantly striving to improve how it delivers information to its clients. This means presenting businesses whose products and services best satisfy the intent of their searchers. Google collects this information by analyzing the GMB profile of businesses for completion.

This means checking the business’s products and services, the business’s NAP (Name, address, and phone number), and of course, the social media links tied to the business. As a result, concrete coating businesses with an optimized GMB profile and an active social media presence would rank higher than others in the SERP.

This makes having a social media presence even more important now than ever for concrete coating businesses.

Social Media Can Help You Build Trust and Credibility

A social media presence is a great way for concrete coating companies to build trust and credibility with their customers. The reason is that customers are more likely to trust a concrete coating company with a social media presence. This is because they can see that the company is active on social media and interacting with its customers.

Moreover, interacting with your customers on a personal level can be particularly valuable if you’re trying to build customer loyalty or if you’re looking for ways to improve customer service.

Social media also helps cement your company’s reputation in the eyes of potential customers, which can help you stand out from your competitors.

Bottomline

Social media is an excellent marketing platform for concrete coating contractors who want to succeed in today’s competitive business climate. Companies can build a loyal following that will result in concrete coating leads by utilizing social networks and interactive features like Facebook, Twitter, and Instagram.

However, if this sounds too tedious for you, a digital agency like Floor Coating Marketing can help you create and manage a social media presence for your concrete coating business. Floor Coating Marketing specializes in social media marketing for concrete coating businesses.

We have the expertise and the resources to effectively drive concrete coating leads and boost sales for your business. And with us as your partners, you can rest assured knowing that our experts will manage your social media presence.

Did you know that Facebook is the fastest-growing marketing channel? It’s not only a social network but a way to reach customers and gain new business. If you’re a floor coating company, it can be an easy and convenient way to advertise your services, promote coupons, and reach as many leads as possible.

Concrete coating leads are an essential part of the marketing process for concrete coating businesses. There are many ways a business can generate leads, but one of the best ones is to find customers by advertising your services on Facebook.

So, how do you improve your conversion rate through Facebook advertising so you can convert more leads into sales? We will explain how you can maximize your advertising budget using Facebook. Follow these tips to make sure that your campaign is properly targeted with conversion-focused message sequences and image variations.

Facebook Ad Targeting Tips for More Conversions:

Utilize the Targeting Options Provided by Facebook

Facebook ads are great for concrete coating businesses to reach their target audience. It’s one of the most popular ways for businesses to connect with consumers, and it can help you generate more leads, sales, and brand awareness.

But many factors make Facebook ads more effective than other advertising options. Here are some tips on how floor coating companies can leverage Facebook Ads to get more customers:

• Consider your targeting options carefully. Facebook offers several targeting options that allow you to reach specific audiences based on interests, demographics, or location. You can also choose which ads appear on your page and exclude certain pages or categories from your ad campaigns. These options make it possible for concrete coating businesses to reach very targeted audiences while keeping costs low.
• Create engaging ads. The goal of any ad is to get customers interested in a product or service by appropriately targeting their interests and needs using relevant keywords. Moreover, for an ad campaign to be successful, it needs to be engaging so that people will want to click through after reading it and learn more about what the business has available for sale or the services offered by its owner.

Expand Your Target Audience by Using a Targeting Tool

If you’re not familiar with targeting tools, they’re tools that allow marketers to find specific groups of people based on certain criteria. For example, if you want to target people who have bought from your competitors in the past, then targeting tools will help you find them.

Nevertheless, the best way to expand your target audience and find out what targeting options are available for your business is by checking out Facebook’s help pages. Here’s a quick rundown:

• Facebook Ads Manager. This tool lets you manage all of your ads from one place so that everything is under control and organized. Ads manager allows you to easily create new ads from scratch or edit existing ones. Plus, with Facebook Ads Manager, you can expand your target audience to include more locations, demographics, ages, and genders.
• Facebook Audience Insights. This tool shows you how your target audience interacts with Facebook. It is one of the most powerful tools in the world of Facebook ad targeting to expand your target audience. This can be very useful in determining which posts are performing well and which ones aren’t.

You can also use Audience Insights to understand your audience better and find out who your ideal customers are, so you can reach them with your ads and content. This will help save money because you won’t waste money advertising to people who aren’t interested in your products or services.

Test Your Ad Copy for More Conversions

If you want to get more conversions with your Facebook ads, then you need to test your ad copy. This means you should have different ad copy variations and see which generates the highest click-through rate (CTR). In addition, when people click on your ad, they should see a relevant offer from your company page in the form of a coupon code or discount link. 

It’s also important to test your Facebook ad copy before sending it out to generate more conversions on Facebook. That way, you can see how many clicks and how much revenue each ad gets by comparing it against other ads sent out simultaneously. Doing this will help you identify what works best so that you can improve performance and increase profits.

Use Retargeting to Increase the ROI of your Facebook ads

Retargeting is the practice of delivering ads based on the past behavior of website visitors. Facebook retargeting allows you to target people who have previously visited your website and offer them an incentive to return.

For example, if someone browses through your home page and leaves without purchasing anything, you can use retargeting to show them an ad for the product they were interested in buying in hopes that they’ll change their mind and buy something from you. If they do, you’ve created a sale from just one customer!

Include Genuine Testimonials from Previous Satisfied Customers

Include real testimonies from past happy customers and a call to action at the end of each testimonial. This call to action should ask them to visit your page or call you directly for more information about your services. 

Moreover, when creating Facebook ads, the first thing that comes to mind is how to get more clients. Ask yourself, what do they need to see? How do they want to be treated? How do they want their floors to look? These answers are all important, but what’s really important is that your potential clients get the information and evidence from your past happy customers.

Conclusion

Facebook can be used as a powerful tool to leverage your marketing strategy. Ultimately, the key to effective targeting is having an understanding of who your target audience is. The more accurately you can define them and what will appeal to them, the more successful you’ll be with your Facebook Ad marketing campaign.